New Coupang Ad Tools Offer Customizable Reporting for ROI

Coupang has launched a custom report feature, allowing sellers to set data according to their needs for secondary analysis, optimize advertising strategies, and improve advertising ROI. This feature provides keyword conversion, product conversion, and customer reach reports. By customizing report metrics, sellers can quickly extract the required data and achieve data-driven advertising optimization. This enables a more targeted and efficient approach to managing Coupang ad campaigns, leading to better performance and increased return on investment.

E-commerce platform Coupang has launched a new custom reporting feature designed to help sellers analyze advertising data more effectively and improve campaign performance. The tool allows merchants to create tailored reports with key metrics relevant to their specific business objectives.

Customizable Reporting for Data-Driven Decisions

The custom reporting functionality addresses common challenges sellers face when analyzing advertising performance. Users can now generate reports focusing on specific metrics without manually processing raw data. The feature is accessible through the seller center under "Advertising Management" > "Advertising Reports" > "Custom Report."

Creating Custom Reports

The reporting process involves four key steps:

Select report type: Choose between keyword conversion, product conversion, or customer reach reports
Configure metrics: Select relevant performance indicators from available options
Set parameters: Define date ranges, campaign filters, and other criteria
Download or save: Generate immediate reports or save templates for recurring use

Report Types and Key Metrics

Coupang offers three specialized report formats:

1. Keyword Conversion Reports

Analyzes search term performance including impressions, clicks, click-through rate (CTR), orders, conversion sales, and Advertising Cost of Sales (ACOS).

2. Product Conversion Reports

Evaluates advertised product performance with metrics like impressions, clicks, CTR, orders, and conversion sales.

3. Customer Reach Reports

Measures campaign visibility through impressions, clicks, reach, frequency, and cost per reach.

Performance Metrics Explained

The reporting system tracks both short-term (1-day) and long-term (14-day) attribution windows for key indicators:

Impressions: Number of ad displays
Clicks: User interactions with ads
CTR: Click-to-impression ratio
Ad Spend: Total advertising expenditure
Conversion Sales: Revenue attributed to ads
ACOS: Advertising cost as percentage of sales

The platform recommends selecting metrics aligned with specific analysis goals rather than including all available data points.

Data Optimization Benefits

The custom reporting feature enables sellers to identify high-performing keywords and products, adjust bidding strategies, and allocate budgets more effectively. Early adopters have reported improved return on advertising investment through more targeted campaign optimizations.