For online retailers expanding into Europe, logistics remains one of the most formidable obstacles. High shipping costs and lengthy delivery times often undermine competitiveness. However, companies that can deliver goods within seven days—matching local fulfillment speeds—stand to gain significant market advantages.
A Tech-Driven Logistics Solution
Founded in 2016 and headquartered in Shenzhen's innovation hub Tianan Cloud Valley, one logistics provider has emerged with a technology-first approach to cross-border shipping. Unlike traditional freight forwarders, this company positions itself as a specialist in e-commerce logistics, leveraging smart systems to coordinate global transportation networks encompassing air, sea, rail, and road transport.
Competitive Advantages: Scale, Product Diversity, and Technology
The company distinguishes itself through three core strengths:
Operational Scale
With nearly 500 employees and over 60,000 square meters of sorting facilities, the company processes approximately 500,000 daily shipments. Its localized teams in the UK and Germany facilitate seamless customs clearance and last-mile delivery coordination.
Comprehensive Service Portfolio
The provider offers tailored solutions including:
- Dedicated shipping lines covering major European markets and the Americas with express and standard options
- FBA prep services handling complex tax clearance for Amazon sellers
- Overseas warehousing in strategic locations like London and Frankfurt
- Economy parcel services for lightweight items across 31 EU countries
Technology Integration
Proprietary systems manage order processing, real-time tracking, and exception alerts. Automated sorting equipment and data-driven risk management enhance operational precision while reducing customs delays.
Reliability Metrics and Market Performance
Operational data indicates strong performance metrics:
- Inventory accuracy exceeding 99.9%
- European on-time delivery rates around 88%
- Dispute rates maintained below 3%
While the company demonstrates particular strength in European markets, opportunities for network expansion remain in North America and Southeast Asia.
Regional Service Specifications
Delivery timelines vary by destination and service level:
European Network
- UK: 3-6 business days
- Germany/France/Italy: 5-6 business days
- FBA ocean freight: Approximately 35 days
Americas Service
- U.S. express: 5-7 business days
- Brazil: 15-25 business days
Seasonal factors, customs procedures, and remote locations may impact these estimates, particularly during peak periods like Black Friday when delays of 3-5 days frequently occur.
Domestic Collection Network
The company primarily serves southern and eastern China through direct operations, while utilizing third-party logistics for other regions. Key service cities include Shenzhen, Shanghai, and major manufacturing hubs.