Imagine this scenario: after meticulously building your Amazon storefront and preparing for expansion, you receive an email notification that your account has been suspended pending a secondary review. For many sellers, this verification process—commonly called "Amazon's second review"—becomes a pivotal moment that determines their continued presence on the marketplace.
Understanding Amazon's Verification Tiers
The platform employs two distinct verification phases. The initial review occurs during registration, focusing on foundational documentation like business licenses and identity verification—essentially granting marketplace access. The secondary review, however, activates during active operations, scrutinizing business operations through invoices, inventory records, and operational history to assess compliance.
Identifying a Secondary Review Trigger
The clearest indicator appears when logging into Seller Central: an unmistakable "Your account has been deactivated" notification. When confronted with this message, methodical action proves essential.
Three-Step Response Protocol
- Access the appeal portal: Select "Reactivate your account" within the Account Health dashboard, then navigate to "View appeal."
- Initial documentation submission: Provide requested utility bills or business records. During this first submission, editing capabilities may be restricted—making document accuracy paramount.
- Follow-up submission: If the initial attempt proves unsuccessful, prepare a comprehensive secondary package after several days. This iteration permits additional documentation and explanatory notes detailing business operations, supply chain transparency, and inventory management protocols.
Documentation Best Practices
Submitted materials must demonstrate absolute consistency between the seller's registration details and operational records. Utility bills should display identical names and addresses as the Amazon seller profile. All submissions require legible scans or photographs with unobstructed information. Proactive cooperation with Amazon's verification team significantly improves resolution timelines when additional information requests arise.
While Amazon's secondary review presents rigorous standards, sellers maintaining transparent operations and submitting thorough documentation frequently achieve reinstatement. The underlying principle remains clear: operational integrity forms the foundation of successful marketplace participation.