As tariff policies cast shadows over North American trade, two major less-than-truckload (LTL) carriers are making strategic moves to strengthen cross-border logistics networks. Estes Express Lines and Pitt Ohio are investing in new services that promise to streamline shipments between the U.S. and its neighbors despite the uncertain regulatory landscape.
Estes Express Lines: Accelerating Canada Expansion
Estes Express Lines announced last week the launch of next-day service from over a dozen terminals across Virginia, Maryland, Pennsylvania, New York and New Jersey to Toronto. This strategic expansion reflects the company's long-term commitment to U.S.-Canada trade.
"This service enhancement is part of our ongoing strategy to better serve cross-border commerce," said Webb Estes, president and COO of the Richmond-based carrier. The executive acknowledged potential risks given current tariff uncertainties but emphasized Canada's enduring importance as a trading partner.
The expansion leverages strategic assets acquired from bankrupt Yellow Corp., including key terminals along the Canadian border. Estes has integrated these facilities into its network to optimize transit times and service quality.
Pitt Ohio: Direct Routes to Mexican Border
Meanwhile, Pittsburgh-based Pitt Ohio launched a new expedited LTL service in January connecting Cincinnati and six Texas border cities: Laredo, El Paso, McAllen, Brownsville, Eagle Pass and Del Rio. The service utilizes a direct routing model rather than traditional hub-and-spoke systems.
"Our streamlined approach reduces cargo handling, minimizing damage risks while improving transit times beyond what most national carriers offer," explained Geoff Muessig, executive vice president and chief marketing officer. The carrier partners with Averitt Express for final border deliveries.
Strategic Moves Amid Trade Uncertainty
These investments come as cross-border trucking faces potential disruption. The Trump administration suspended tariffs on USMCA-compliant goods, but carriers and shippers remain watchful ahead of the April 2 suspension deadline.
Industry analysts note the moves demonstrate confidence in North America's long-term trade relationships despite short-term policy challenges. The expansions also reflect broader LTL sector trends toward faster, more reliable services as e-commerce grows and supply chains become more complex.
For businesses engaged in cross-border trade, the carriers' strategies offer several key takeaways: diversifying supply chains, optimizing logistics networks, adopting new technologies, and building collaborative partnerships can help navigate uncertain conditions while meeting evolving customer demands.