Ebay Expands Growth Strategies in Southeast Asia

Ebay Expands Growth Strategies in Southeast Asia

This article provides an in-depth analysis of best-selling categories in the Southeast Asian eBay market, including home appliances, sporting goods, and electric bicycles. It offers practical strategies such as eBay on-site optimization, paid promotion, social media marketing, and video promotion to help sellers succeed in the Southeast Asian eBay market. The goal is to equip sellers with the knowledge and tools necessary to effectively navigate and thrive in this rapidly growing e-commerce landscape.

01/06/2026 Logistics Encyclopedia
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Experts Highlight Four Key SEO Strategies for Website Growth

Experts Highlight Four Key SEO Strategies for Website Growth

This article delves into the four core types of SEO: on-page SEO, off-page SEO, technical SEO, and local SEO. It also introduces other optimization methods such as image SEO, video SEO, e-commerce SEO, and mobile SEO. Through content audits, technical audits, and backlink analysis, it helps readers diagnose website SEO needs and develop precise optimization strategies, ultimately achieving sustained website traffic growth. The article provides a comprehensive overview of SEO techniques and diagnostic methods.

01/06/2026 Logistics Encyclopedia
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Google Ads 7 Campaign Types for Global Marketing

Google Ads 7 Campaign Types for Global Marketing

This article provides an in-depth analysis of seven major Google Ads types: Search Ads, Display Ads, Shopping Ads, App Ads, Video Ads, Smart Campaigns, and Performance Max campaigns. It details the advantages, suitable scenarios, and key operational points of each ad type, helping businesses make precise choices, drive efficient traffic, and succeed in the overseas market. The guide aims to empower businesses to leverage the right Google Ads strategies for optimal results in their global marketing efforts.

01/06/2026 Logistics Encyclopedia
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Amazon Inspire Reshapes Ecommerce Seller Strategies

Amazon Inspire Reshapes Ecommerce Seller Strategies

Amazon's 'Inspire' has been fully launched in the US, marking a transformation in the e-commerce traffic landscape. This article analyzes the content structure of 'Inspire' and its potential impact on sellers, including the importance of Influencer marketing, the requirement for video production capabilities, the risk of rising advertising costs, and the trend towards diversified traffic sources. Sellers need to proactively embrace changes and adjust their marketing strategies to gain an advantage in the new landscape.

01/05/2026 Logistics Industry Insights
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Global Brands Shift to Original Tiktok Content Strategies

Global Brands Shift to Original Tiktok Content Strategies

Struggling with content formats for TikTok overseas marketing? This article breaks away from simply copying foreign trends and explores five original video formats. From on-screen appearances to immersive unboxing, it analyzes the difficulty and suitability of each. It especially recommends that small and medium-sized brands try "hand-in-frame" and "immersive unboxing" styles. These formats offer a high return on investment, are easy to implement, and help brands efficiently drive traffic and boost sales.

01/06/2026 Logistics Industry Insights
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Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Xuanyi Home Partners with Kuaizi Tech to Boost Furnishing Marketing Via AI

Xuanyi Home Partners with Kuaizi Tech to Boost Furnishing Marketing Via AI

Xuanyi Home Decoration and Kuaizi Technology have reached a full-link AIGC cooperation. Leveraging Kuaizi Technology's SaaS tools and AIGC technology, the partnership aims to empower Xuanyi Home Decoration's short video content production and matrix marketing. This collaboration seeks to enhance Xuanyi Home Decoration's brand communication efficiency and market competitiveness, marking a new stage in the application of AIGC technology in the home furnishing industry. The cooperation will focus on mass production of short videos and improved marketing strategies.

01/23/2026 Logistics Industry Insights
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Yixiaobao ERP Adds Translation Tool for Global Tiktok Sellers

Yixiaobao ERP Adds Translation Tool for Global Tiktok Sellers

EazySales ERP launches a powerful TikTok video translation feature, supporting one-click translation into 8 languages, custom rendering, and editing. This helps sellers quickly create multilingual TikTok videos and boost product sales. The function is simple, efficient, and supports custom editing of subtitles, dubbing, and background music. Seamlessly integrated with the EazySales ERP system, it is a powerful tool for TikTok sellers to expand into overseas markets and achieve sales growth. It allows them to easily adapt their content for a global audience.

01/04/2026 Logistics Industry Insights
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Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon is poaching influencers with high salaries to counter the rise of TikTok e-commerce, highlighting its emphasis on live-streaming e-commerce. TikTok Shop's global expansion brings new opportunities for cross-border sellers. The cross-border e-commerce landscape is facing reshaping, and future competition is full of variables. Only innovators can win. Amazon's move underscores the growing importance of short-form video and live commerce in the global e-commerce market and the intense competition between major players.

01/04/2026 Logistics Industry Insights
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Instagram Tests Hashtags in Reels to Compete with Tiktok

Instagram Tests Hashtags in Reels to Compete with Tiktok

Instagram is optimizing its Reels recommendation algorithm through topic tags to boost user engagement and compete with TikTok. This aims to deliver content more precisely to interested users. However, IG faces challenges in algorithm technology and user experience. A data-driven and user-centric strategy is crucial for Instagram to succeed in the short-video market. The platform needs to refine its algorithm to ensure relevant and engaging content reaches the right audience, ultimately increasing user retention and platform growth.

12/31/2025 Logistics Industry Insights
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