Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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Freight Forwarders Prepayment Demands Strain Crossborder Ecommerce

Freight Forwarders Prepayment Demands Strain Crossborder Ecommerce

The emergence of the 'prepayment' model in DDP (Delivered Duty Paid) freight forwarding is driven by stricter customs supervision, intensified industry competition, fluctuating logistics costs, and diversified seller demands. This model exacerbates sellers' cash flow pressure, accelerates industry consolidation, but also promotes compliance and the demand for innovative services. Sellers should optimize cash flow management, choose suitable freight forwarders, enhance compliance awareness, and explore diversified logistics solutions to address the challenges. This shift necessitates a strategic approach to navigate the evolving landscape of cross-border logistics.

12/30/2025 Logistics Industry Insights
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Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

This article delves into traffic acquisition strategies on Xiaohongshu, addressing its strict control mechanisms. It proposes five safe methods for traffic generation: text obfuscation, image embedding, fan group management, small account diversion, and collection folder traffic. The importance of content quality and refined operation is emphasized, helping marketers achieve targeted customer acquisition on Xiaohongshu. By focusing on these strategies, users can navigate the platform's restrictions and effectively attract their desired audience while adhering to the community guidelines. This approach aims to maximize reach and conversion rates.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Shipping Risks

Crossborder Ecommerce Faces Shipping Risks

While convenient, cross-border e-commerce "DDP (Delivered Duty Paid)" services can harbor risks such as under-declaration and freight forwarder failures due to low prices. Sellers should strengthen due diligence on freight forwarder qualifications, be wary of low-price traps, and choose compliant services. Freight forwarding companies need to strengthen management, optimize supply chains, enhance competitiveness, and operate in compliance. Prioritizing legitimate practices over seemingly cheaper options is crucial for sustainable growth and avoiding potential legal and financial repercussions in the long run.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
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Revised Kyoto Convention Boosts Global Trade Efficiency

Revised Kyoto Convention Boosts Global Trade Efficiency

The 23rd session of the World Customs Organization's (WCO) Revised Kyoto Convention (RKC) Management Committee marked a crucial second phase in the RKC review. The meeting approved the WGRKC's final report and discussed the business case for the RKC review, laying the groundwork for subsequent revisions. The RKC's revision will streamline customs procedures, enhance transparency, and promote global trade facilitation, significantly impacting businesses. This update aims to modernize customs practices and adapt to evolving global trade patterns, ultimately reducing costs and delays for international trade.

12/30/2025 Customs Knowledge
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Eswatini Launches Etariff Platform to Enhance Trade Efficiency

Eswatini Launches Etariff Platform to Enhance Trade Efficiency

Eswatini has launched an electronic tariff platform to enhance trade facilitation. A national workshop equipped tax officials with in-depth knowledge of the platform's functionalities, boosting their management capabilities. The platform boasts advantages such as information transparency, operational convenience, and data integration. It is projected to stimulate trade growth, attract foreign investment, and improve competitiveness. With its official launch imminent, Eswatini is poised to become a leader in trade facilitation within Africa. The platform is expected to streamline customs processes and reduce administrative burdens for businesses.

12/30/2025 Customs Knowledge
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Peru Adopts Global Standards for Customs Valuation

Peru Adopts Global Standards for Customs Valuation

Supported by the SECO-WCO Global Trade Facilitation Programme, Peruvian Customs held a virtual forum focusing on customs valuation risk management. Participants exchanged experiences on database applications and discussed optimizing value verification procedures and public-private partnerships to combat valuation irregularities. Peruvian Customs plans to strengthen its value verification system and deepen collaboration with the private sector. The WCO will continue to provide support, enhancing transparency and predictability in cross-border trade. The forum highlighted the importance of efficient and fair customs valuation for trade facilitation.

12/30/2025 Customs Knowledge
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Amazon Sellers Adapt to FBA Storage Limits for Peak Season

Amazon Sellers Adapt to FBA Storage Limits for Peak Season

Recently, Amazon's sudden reduction in storage limits has posed a challenge for sellers preparing for the peak season. This article analyzes the reasons for the abrupt decrease, including poor sales performance, peak season adjustments, and the risk of redundant inventory. It provides expansion techniques such as contacting account managers, using small seller accounts, and creating removal orders. It also highlights risks and suggests optimizing listings, paying attention to policies, and improving inventory management to help sellers overcome challenges and succeed during the peak season.

01/06/2026 Logistics
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Chinas COVID Surge Threatens Global Ecommerce Supply Chains

Chinas COVID Surge Threatens Global Ecommerce Supply Chains

Under the impact of the pandemic, foreign trade factories experienced sharp declines in production capacity, and logistics warehouses faced congestion, leading to stockout risks for cross-border e-commerce sellers. This article analyzes the challenges faced by foreign trade factories and logistics providers. It proposes coping strategies from the perspectives of supply chain management, inventory optimization, and customer service. The aim is to help sellers mitigate the crisis and ensure the stable development of their businesses by addressing these challenges and implementing effective solutions.

01/06/2026 Logistics Industry Insights
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