Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Air Cargo Industry Adapts to Regulatory Changes Operational Challenges

Air Cargo Industry Adapts to Regulatory Changes Operational Challenges

This on-demand webinar delves into critical changes in the air cargo sector, focusing on cargo and mail handling, ULD compliance, air cargo supply chain transparency, and regulatory changes. By learning from the IATA Cargo Handling Manual, businesses can stay ahead of industry trends, enhance compliance capabilities, and optimize decision-making processes, ultimately maintaining a competitive edge in a rapidly evolving market. The webinar provides insights into optimizing air cargo operations and navigating the complexities of regulatory updates.

12/30/2025 Logistics Industry Insights
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Green YTO Opening A New Era Of Low-carbon Express Delivery

Green YTO Opening A New Era Of Low-carbon Express Delivery

YTO Express is committed to building a green express service by actively promoting packaging recycling, electric transportation, and automated transfer processes to significantly reduce carbon emissions. Additionally, the company optimizes its carbon footprint monitoring through a digital management system, continuously practicing low-carbon development and contributing to environmental exploration in the express delivery industry.

06/14/2024 Logistics Industry Insights
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Independent Ecommerce Platforms Boost Crossborder Sales

Independent Ecommerce Platforms Boost Crossborder Sales

This article delves into the concept of independent websites and their four key advantages for cross-border e-commerce: traffic autonomy, pricing flexibility, differentiated competition, and data security. Independent websites offer sellers the opportunity to break free from platform constraints and establish their own self-managed base. This presents a new option for cross-border e-commerce businesses seeking to stand out and control their brand experience.

12/30/2025 Logistics Encyclopedia
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Fine Control of Inventory LCL Logistics Helps Businesses Balance Inventory Management

Fine Control of Inventory LCL Logistics Helps Businesses Balance Inventory Management

This article explores how LCL logistics helps businesses balance inventory management through five key advantages: precise control over shipping volumes, improved inventory turnover rates, enhanced flexibility and responsiveness, optimized costs, and support for just-in-time inventory management. By leveraging these advantages, companies can effectively respond to demand fluctuations, maximize resource utilization, and reduce overall operational costs, thereby gaining a competitive edge in a challenging market environment.

09/04/2023 Logistics
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Optimizing Replenishment Rules Core Strategies for Enhancing Inventory Management Efficiency

Optimizing Replenishment Rules Core Strategies for Enhancing Inventory Management Efficiency

This paper analyzes the definitions, classifications, and applications of replenishment rules. By optimizing replenishment strategies, it enhances inventory management efficiency, reduces costs, and improves customer satisfaction. Combining modern technology with multi-level inventory management allows for dynamic adjustments, ensuring that businesses can steadily progress in a rapidly changing market.

07/23/2025 Logistics
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