Incheon Airport Rises As Global Hub with Data Analytics

Incheon Airport Rises As Global Hub with Data Analytics

Incheon International Airport leverages OAG Analyzer for data analysis, optimizing route development and transfer efficiency, solidifying its position as a regional hub. Features like 'virtual flights' enable the airport team to simulate new routes, assess their impact on transfer convenience, and improve decision-making quality and operational efficiency. This case demonstrates the importance of data-driven decision-making in modern airport operations. The analysis helps the airport to strategically plan and adapt to changing market demands, ensuring continued growth and competitiveness.

12/29/2025 Airport Codes
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Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Turn to Data Analytics for Product Success

Amazon Sellers Turn to Data Analytics for Product Success

This article offers a methodology for Amazon product selection, helping sellers precisely identify untapped viral products through competitor, search volume, sales, and profit analysis. It emphasizes the importance of data analysis to avoid blind product selection and achieve profitable growth. The methodology provides a structured approach to identify opportunities and make informed decisions, leading to increased sales and market share on Amazon.

01/05/2026 Logistics Industry Insights
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Predictive Analytics Boosts Supply Chain Resilience for Peak Demand

Predictive Analytics Boosts Supply Chain Resilience for Peak Demand

Peak season presents significant supply chain challenges, making accurate demand forecasting crucial. Companies should leverage data analysis and market trend insights to optimize inventory, transportation, and collaborate closely with suppliers. Investing in forecasting technologies and building a flexible supply chain are essential for effectively responding to unexpected events, ensuring business continuity, and enhancing competitiveness. Accurate prediction enables proactive planning and resource allocation, mitigating risks associated with increased demand and potential disruptions during peak periods.

01/05/2026 Logistics Industry Insights
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Data Analytics Boosts Freight Efficiency Cuts Supply Chain Costs

Data Analytics Boosts Freight Efficiency Cuts Supply Chain Costs

This paper explores how digital freight networks enhance supply chain transparency through data analytics. It examines how shippers can optimize operational expenses, improve facility performance, reduce carbon emissions, and become shippers of choice. The study emphasizes the importance of building a data-driven logistics system and leveraging data insights for continuous improvement. By harnessing the power of data, companies can gain a competitive edge and drive efficiency across their supply chain operations. This ultimately leads to a more sustainable and resilient logistics ecosystem.

01/21/2026 Logistics Industry Insights
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Longtail and OAG Boost Airline Revenue with Data Analytics

Longtail and OAG Boost Airline Revenue with Data Analytics

Longtail utilizes OAG data to create an independent pricing platform, helping airlines increase revenue. The platform analyzes route demand and competition to achieve efficient pricing and sales growth. By leveraging data-driven insights, airlines can optimize their pricing strategies and maximize profitability within their route network. This approach allows for more dynamic and responsive pricing, ultimately leading to improved revenue performance. The platform provides a competitive edge through its ability to adapt to market conditions and customer demand.

01/19/2026 Logistics Industry Insights
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Edinburgh Airport Uses Data Analytics to Expand Flight Routes

Edinburgh Airport Uses Data Analytics to Expand Flight Routes

Edinburgh Airport has significantly improved its route development and forecasting accuracy by adopting data-driven strategies, particularly leveraging OAG's New Schedules Analyser platform. This platform provides comprehensive data and flexible analysis tools, enabling the airport team to better understand market trends, optimize resource planning, and build stronger relationships with airlines. This approach has resulted in substantial growth in international capacity. The platform's insights empower the airport to make informed decisions and proactively pursue opportunities for expansion and enhanced connectivity.

01/20/2026 Logistics Industry Insights
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Amazon Launches Video Builder for Ad Creation and Sales Growth

Amazon Launches Video Builder for Ad Creation and Sales Growth

Amazon Video Builder allows sellers to easily create video ads without requiring professional skills. In just 10 steps, you can boost brand awareness and sales. This tool simplifies video ad creation for Amazon sellers, making it accessible to everyone regardless of their video editing expertise. It provides a streamlined process to produce engaging video content for advertising on the Amazon platform, helping sellers connect with customers and drive conversions.

01/06/2026 Logistics Industry Insights
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Amazon Launches Video Builder Tool for Seller Sales Growth

Amazon Launches Video Builder Tool for Seller Sales Growth

Amazon's video features are now fully available, leading to the launch of the Video Builder tool. This tool helps sellers easily create engaging videos and improve listing conversion rates. This article details the features, advantages, and limitations of Video Builder, and provides practical suggestions to help sellers seize video marketing opportunities and achieve sales growth during peak seasons. It aims to guide sellers on leveraging video to enhance their Amazon presence and drive sales effectively.

01/04/2026 Logistics Industry Insights
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Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

YouTube Sequenced Ads enhance brand storytelling and advertising effectiveness through a series of videos shown in a specific order. This paper introduces the strategy, mechanism, and setup of sequenced ads, emphasizing data-driven optimization. It explores how to create a compelling narrative across multiple ad units, guiding viewers through a brand's message step-by-step. By leveraging audience insights and performance metrics, advertisers can refine their sequences and maximize the impact of their YouTube campaigns. Ultimately, sequenced ads offer a powerful tool for engaging viewers and driving desired outcomes.

01/04/2026 Logistics Industry Insights
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