Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon's abrupt halt of Google Ads campaigns led to a significant drop in traffic for many sellers. This article delves into the reasons behind this event and its impact on businesses. It provides actionable strategies for sellers to navigate this new landscape, including optimizing on-Amazon advertising, expanding off-Amazon traffic sources, and improving Listing quality. These tactics aim to help sellers achieve continued growth in the face of changing market dynamics.

01/21/2026 Logistics Industry Insights
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Diesel Prices Stabilize Following Steep Declines EIA

Diesel Prices Stabilize Following Steep Declines EIA

EIA data reveals that the U.S. national average diesel price leveled off for the week ending April 26, halting a continuous decline. This article analyzes recent diesel price trends, year-over-year changes, the impact of the crude oil market, and EIA's price forecasts. It also explores key factors influencing diesel prices and the effects of price fluctuations on various industries. Strategies for businesses and individuals to navigate diesel price volatility are discussed.

01/19/2026 Logistics
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Fedex Freight Names Smith and Martin As New Leaders

Fedex Freight Names Smith and Martin As New Leaders

FedEx Freight is set to be spun off as a separate publicly traded company. John Smith will assume the role of CEO, while Brad Martin will serve as Chairman. This strategic move aims to enhance operational efficiency and improve overall profitability for the freight division. The spinoff is expected to allow FedEx Freight to focus on its core business and pursue growth opportunities independently, ultimately delivering greater value to shareholders and customers.

01/20/2026 Logistics Industry Insights
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Fedex Layoffs Signal Logistics Strain Before Singles Day

Fedex Layoffs Signal Logistics Strain Before Singles Day

FedEx Supply Chain is closing four facilities and laying off over 450 employees due to contract expirations. Facing intense market competition, FedEx needs to innovate its services, improve profitability, and expand its business footprint. This closure highlights the challenges within the logistics and supply chain sectors, requiring companies like FedEx to adapt and strategize for long-term sustainability. The contract losses underscore the importance of securing and maintaining key partnerships in the competitive landscape.

01/19/2026 Logistics
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RXO Rises As Major Truck Brokerage Firm Postxpo Spinoff

RXO Rises As Major Truck Brokerage Firm Postxpo Spinoff

RXO officially launched after a successful spin-off from XPO Logistics, marking the birth of a technology-driven, pure-play truck brokerage company. The company focuses on organic growth, leveraging technological innovation and efficient operations to expand market share in a competitive market. RXO aims to provide customers with faster and more cost-effective logistics solutions. The company will continue to monitor macroeconomic developments and flexibly adjust its market strategies to achieve sustainable growth.

01/15/2026 Logistics Industry Insights
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Global Logistics Guide Streamlining Customs and Declarations

Global Logistics Guide Streamlining Customs and Declarations

This article provides an in-depth analysis of the international logistics customs clearance process, methods, and precautions. It covers various stages, including pre-clearance preparation, electronic declaration, customs document review, tax payment, customs inspection, and cargo release. It also details diverse customs clearance methods such as self-declaration, agency declaration, off-site declaration, and transit customs clearance. The aim is to help foreign trade enterprises achieve efficient customs clearance and seize business opportunities.

01/26/2026 Customs Knowledge
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Shipping Experts Advise Strategies to Avoid Peak Season Delays

Shipping Experts Advise Strategies to Avoid Peak Season Delays

How can cross-border e-commerce sellers cope with the risks of port congestion and space limitations during peak shipping season? This article analyzes coping strategies from three aspects: shipping planning, cargo handling, and risk protection. It details approaches such as off-peak shipping, advance booking, alternative port selection, optimized documentation, enhanced communication, insurance purchase, and clear contract responsibilities. It aims to help you calmly address challenges and ensure smooth delivery of goods.

01/26/2026 Logistics
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Chinas Automotive Exports Why They Face Significant Obstacles from Japanese and Korean Shipping Companies

Chinas Automotive Exports Why They Face Significant Obstacles from Japanese and Korean Shipping Companies

China's automobile exports are facing transportation difficulties with Japanese and Korean shipping companies. The inability to secure suitable roll-on/roll-off ships has placed Chinese companies at a disadvantage in shipping costs, leading to a decrease in competitiveness. Various parties are adopting intermediary methods and CKD/SKD export strategies to cope with the issue, but the problems have not been fundamentally alleviated. It is expected that transportation conditions will gradually improve over the next few years.

07/28/2025 Logistics
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Lablab Airport Links Remote Papua New Guinea As Key Aviation Hub

Lablab Airport Links Remote Papua New Guinea As Key Aviation Hub

Lae Nadzab Airport (LAB) is located in Morobe Province, Papua New Guinea, serving as a vital air transport hub. It facilitates local economic development and the movement of people. As a non-customs airport, it provides essential take-off and landing services, connecting remote regions. Information about the airport and logistics operations can be accessed through platforms like West Coast Cargo, allowing users to find relevant details. Its role is crucial for regional connectivity and supporting the local community.

09/29/2025 Airport Codes
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Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
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