Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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Global Trade Platforms Boost Overseas Customer Reach

Global Trade Platforms Boost Overseas Customer Reach

This article introduces three practical B2B platforms and a mapping tool for foreign trade businesses. These include the Turkish business database Turkish-Manufacturers.com, the multinational business directory Firmasec.com, and the geographically-focused customer acquisition tool SmartSousou. These resources can help foreign trade companies accurately target overseas buyers, improve customer development efficiency, and facilitate international market expansion. They provide valuable data and functionalities for identifying potential clients and understanding market landscapes, ultimately supporting business growth in global markets.

01/23/2026 Logistics Industry Insights
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Zhiou Tech Leads Home Furnishings Exports with 81B Revenue

Zhiou Tech Leads Home Furnishings Exports with 81B Revenue

Songmics, a leading home furnishing exporter, achieved a revenue of 8.124 billion yuan in 2024, a 33.74% year-on-year increase. Its success lies in its deep cultivation of the European and American markets, differentiated product strategies, and the expansion of online and offline channels. Chinese home furnishing companies face both opportunities and challenges when going global. They need to pay attention to intellectual property rights, brand building, logistics optimization, and compliant operations to achieve sustainable development.

01/23/2026 Logistics Industry Insights
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Ecommerce in 2026 Balancing Growth and Challenges

Ecommerce in 2026 Balancing Growth and Challenges

The cross-border e-commerce sector in 2026 faces both challenges and opportunities, including rising Amazon storage fees, the emerging Vietnamese e-commerce market, and the launch of Temu's Shopify app. This article delves into critical aspects such as inventory management, market expansion, logistics optimization, and platform compliance. It provides sellers with strategies to navigate these complexities, helping them capitalize on new opportunities while mitigating existing challenges in the evolving landscape of cross-border e-commerce.

01/27/2026 Logistics
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Chinas Electric Tricycles Gain Popularity in Europe

Chinas Electric Tricycles Gain Popularity in Europe

This article provides a detailed interpretation of the requirements and considerations for exporting electric tricycles to Europe. It covers key aspects such as product classification, export procedures, dangerous goods regulations for battery transportation, and CE/RoHS/REACH certifications. This guide aims to provide a comprehensive understanding of market access rules, mitigate operational risks, and facilitate successful expansion into overseas markets. It helps businesses navigate the complexities of exporting electric tricycles and ensures compliance with European regulations.

01/27/2026 Logistics Encyclopedia
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Chinas Toy Exports Thrive Amid Market Challenges

Chinas Toy Exports Thrive Amid Market Challenges

Chinese toy companies expanding overseas face a mixed bag. Success stories like POP MART, MINISO's TOP TOY, and Rastar Group profit through localization, channel advantages, and exclusive IP licensing. Conversely, companies like Bloks, Alpha Group, and Mubang High-Tech struggle with losses or even delisting due to over-reliance on external IP, excessive content investment, or lack of product differentiation. Key considerations for successful overseas expansion include differentiated product selection, strategic leveraging of trends, and effective localization strategies.

01/27/2026 Logistics Industry Insights
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Japanese Startup Smartnews Disrupts News Aggregation Market

Japanese Startup Smartnews Disrupts News Aggregation Market

SmartNews, a Japan-based news aggregation unicorn, has rapidly risen through precise recommendation technology and global expansion. Its core competitiveness lies in personalized content recommendation and a high-quality content ecosystem, partnering with top global media outlets to provide users with diverse information. Moving forward, SmartNews will continue to innovate technologically, expand its global market presence, and enhance user experience. This strategy allows them to stay competitive in the rapidly evolving news landscape and cater to a global audience.

01/27/2026 Logistics Industry Insights
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Uschina Trade War How Businesses Adapt to Tariffs

Uschina Trade War How Businesses Adapt to Tariffs

Dan Glazer, head of Flexport Capital, analyzes the negative impacts of tariffs on business operations amidst the US-China trade war. He explores how companies can address these challenges and achieve business growth through diversification, technological innovation, and expansion into emerging markets. In the face of trade frictions, businesses need to be flexible and adaptable to survive and thrive. They must proactively implement strategies to mitigate risks and capitalize on new opportunities arising from the evolving global trade landscape.

01/26/2026 Logistics Industry Insights
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JAXPORT Strengthens Global Trade Amid Logistics Challenges

JAXPORT Strengthens Global Trade Amid Logistics Challenges

JAXPORT, branded as 'America's Logistics Center', offers businesses significant advantages in cost reduction, global network expansion, and improved market responsiveness due to its prime location, robust infrastructure, and efficient operations. Choosing JAXPORT empowers companies to gain a competitive edge in the global marketplace. Its strategic position facilitates seamless connections across various transportation modes, optimizing supply chains and streamlining international trade. Ultimately, JAXPORT provides a comprehensive solution for businesses seeking to enhance their global reach and operational efficiency.

01/26/2026 Logistics Industry Insights
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