user behavior insights News

Temus Supply Chain Shift Alters Chinese Manufacturing Dynamics

Temu's rise is attributed to China's robust supply chain system. Faced with slowing global e-commerce growth, Temu heavily invests in the Chinese supply chain by deeply empowering industrial belt merchants, building a super factory system, and constructing a full-chain cross-border logistics network. The new quality transformation of China's supply chain, characterized by high quality and branding, provides Temu with new growth opportunities, helping Chinese brands go global and enhancing their position in the global value chain.

01/15/2026 Logistics Industry Insights

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights

Materialdriven Facebook Ads Gain Traction in ASC Era

In the age of Facebook's Advantage+ Campaign (ASC), creative assets are the key driver. This paper proposes a dual-series testing method for efficiently identifying high-quality creatives, maximizing ROI through bid optimization and audience discovery. We provide customized strategy adjustments for different scenarios, including general product bestsellers and brand websites, helping to improve product testing efficiency. The focus is on leveraging creative optimization within the ASC framework to achieve better campaign performance.

01/15/2026 Logistics Industry Insights

DHL CMA CGM Partner on Shipping Biofuel Initiative

DHL partners with CMA CGM to reduce shipping emissions using biofuel. Customers can claim these emission reductions through the GoGreen Plus service, with an anticipated reduction of 25,000 tons of CO2 equivalent. This collaboration demonstrates a commitment to sustainable shipping practices and offers a practical solution for businesses seeking to minimize their environmental impact within the supply chain. By utilizing biofuel, DHL and CMA CGM are proactively addressing the need for carbon reduction in the logistics industry and providing a tangible benefit to their customers.

01/15/2026 Logistics Industry Insights

Global Air Traffic Modernization Plan Unveiled by IATA

IATA's ASBU (Aviation System Block Upgrade) plan aims to enhance the interconnectedness of airspaces and improve efficiency, safety, and sustainability by modularly upgrading ATM (Air Traffic Management) systems. This approach allows for incremental improvements and facilitates seamless integration of new technologies. The ASBU framework provides a roadmap for modernizing air traffic control infrastructure globally, leading to optimized flight paths, reduced delays, and a more environmentally friendly aviation sector. Ultimately, the plan seeks to create a more efficient and resilient global air transportation network.