Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

YouTube Shopping has officially launched in the Philippines, deepening its partnership with Shopee to cover six Southeast Asian countries. This reconstructs the 'content-to-consumption' link, bringing multiple values to consumers, creators, and brands. Creators can monetize through product tagging and brand collaborations, while brands can precisely reach their target audience. The Southeast Asian video commerce market possesses significant potential and is reshaping the regional retail landscape. This move aims to capitalize on the growing trend of online shopping through video content in the region.

01/27/2026 Logistics Industry Insights
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Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon launched a low-price platform called "Haul" to compete with Temu and Shein. This presents both opportunities and challenges for small and medium-sized cross-border sellers. It offers increased exposure for low-priced products but may also intensify price competition, impacting private label brands and dropshipping models. Sellers need to closely monitor Haul's developments, adjust their strategies, and focus on improving product quality and brand value to remain competitive in this evolving landscape. This requires a shift towards differentiation beyond just price.

01/27/2026 Logistics Industry Insights
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Guide to Optimizing Amazon FBA Lastmile Delivery in the Netherlands

Guide to Optimizing Amazon FBA Lastmile Delivery in the Netherlands

This article delves into the critical aspects of Amazon FBA last-mile delivery, focusing on Netherlands ocean freight, deferred customs clearance, overseas warehousing, and dedicated truck delivery lines. It compares the advantages and disadvantages of express delivery versus truck delivery, emphasizing the importance of tax compliance. The article provides recommendations for cross-border e-commerce sellers to choose the most suitable last-mile delivery solutions, considering factors like cost, speed, and regulatory requirements, ultimately aiming to optimize their supply chain and ensure efficient product delivery to customers.

01/27/2026 Logistics
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Manufacturing Excellence Key to Longterm Trade Success

Manufacturing Excellence Key to Longterm Trade Success

At a certain stage of foreign trade development, relying solely on marketing skills is no longer sustainable. The success of mechanical foreign trade lies in returning to the essence of products and factories, winning customer trust through long-term stable manufacturing capabilities and excellent product quality. After the decline of traffic dividends, only companies rooted in machinery and manufacturing itself can achieve long-term development. Focusing on consistent quality and demonstrating strong factory capabilities are crucial for sustained growth in the mechanical foreign trade sector.

01/27/2026 Logistics Industry Insights
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HS Code 34024220 Key to Global Fats Trade Expansion

HS Code 34024220 Key to Global Fats Trade Expansion

This paper focuses on HS code 34024220, analyzing tariff barriers and opportunities in the import and export trade of animal/vegetable/microbial oils and fats. Accurate understanding of HS codes helps companies avoid compliance risks, optimize tariff costs, and improve supply chain efficiency, ultimately leading to profit growth. By thoroughly understanding product ingredients, consulting official guidelines, and seeking professional assistance, businesses can ensure accurate classification and gain a competitive advantage in trade. Precise HS code classification is crucial for tariff optimization and compliant international trade.

01/27/2026 HS Code Query
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FBA Sellers Weigh Sea Vs Air Freight Costs to Europe

FBA Sellers Weigh Sea Vs Air Freight Costs to Europe

This article provides an in-depth comparison of the costs, delivery times, capacity, and convenience of sea and air freight for European FBA. It aims to assist Amazon sellers in making more informed shipping decisions based on factors such as product characteristics, time constraints, shipment volume, and budget. By understanding these trade-offs, sellers can optimize their shipping strategies and maximize their profits within the European market. The analysis helps navigate the complexities of cross-border logistics for efficient and cost-effective FBA operations.

01/26/2026 Logistics Encyclopedia
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Global Ecommerce Logistics Key Shipping and Warehousing Options

Global Ecommerce Logistics Key Shipping and Warehousing Options

This paper delves into the advantages and disadvantages of four mainstream logistics models in cross-border e-commerce: postal parcels, international express delivery, dedicated line logistics, and overseas warehouses. Combining practical case studies, it provides sellers with a professional logistics strategy guide. This guide helps sellers choose the most suitable logistics method based on factors such as product characteristics, target market, budget, and operational capabilities, ultimately enhancing store competitiveness. It offers insights into optimizing the supply chain and improving customer satisfaction through strategic logistics decisions.

01/26/2026 Logistics
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Amazon FBA Guide Aims to Boost Seller Success

Amazon FBA Guide Aims to Boost Seller Success

Should new Amazon sellers choose FBA? This article delves into the advantages of FBA, including increased product visibility, improved listing ranking, enhanced store performance, and access to Prime members. It emphasizes the importance of compliant operations. FBA is an effective strategy for new sellers to quickly get started and boost sales. It provides benefits like streamlined logistics, reduced shipping times, and improved customer satisfaction, ultimately contributing to a more successful Amazon business. Utilizing FBA can significantly simplify the complexities of cross-border e-commerce for novice sellers.

01/26/2026 Logistics
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Eus New GPSR Rules Require Authorized Representatives

Eus New GPSR Rules Require Authorized Representatives

With the mandatory implementation of the EU's General Product Safety Regulation (GPSR) and the increasing stringency of e-commerce platforms' requirements for EU Representatives (EU Reps), cross-border e-commerce sellers must prioritize compliance. This article provides a detailed interpretation of the EU Rep system, GPSR regulations, the relationship between CE certification and EU Reps, and how to choose a compliant EU Rep service provider. It aims to help sellers better understand EU regulations, ensure compliant operations, and gain a competitive edge in the market.

01/26/2026 Customs Knowledge
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