Mattels Supply Chain Chief Shares Transformation Principles

Mattels Supply Chain Chief Shares Transformation Principles

Roberto Isaias, Head of Supply Chain at Mattel, shares five key principles for navigating complex supply chain transformations: embrace uncertainty and build agile response mechanisms; focus on customers and create customized experiences; invest in talent development to build high-performing teams; embrace sustainability and build a green supply chain; and strengthen collaborative partnerships to build a synergistic ecosystem. These principles aim to help companies build more resilient and competitive supply chains.

01/15/2026 Logistics Industry Insights
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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Ninebot Expands to Singapore with Autonomous Delivery Deal

Ninebot Expands to Singapore with Autonomous Delivery Deal

Ninebot Segway Robotics and Singapore Post (SingPost) have entered into a strategic partnership to pilot autonomous driving logistics services in Singapore, covering various real-world delivery scenarios. This marks Ninebot Segway Robotics' first commercial operation in Southeast Asia, aiming to improve local logistics efficiency and optimize costs. The partnership will explore the use of autonomous delivery robots to address last-mile delivery challenges and enhance the overall logistics ecosystem in Singapore.

01/15/2026 Logistics
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Americas Boost Crossborder Ecommerce with Faster Customs Clearance

Americas Boost Crossborder Ecommerce with Faster Customs Clearance

The World Customs Organization (WCO) supports customs and postal cooperation in the Americas to improve the efficiency of cross-border e-commerce parcel clearance. By strengthening the exchange of Electronic Advance Data (EAD), implementing risk management, and building an international customs data ecosystem, this initiative aims to reduce logistics times and lower operational risks. This will ultimately provide a more convenient cross-border shopping experience for global consumers and sellers.

01/22/2026 Customs Knowledge
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Cloudbased Transport Systems Boost Supply Chain Efficiency

Cloudbased Transport Systems Boost Supply Chain Efficiency

The cloud-enabled Transportation Control Tower achieves end-to-end supply chain integration by building a socialized transportation service network. Leveraging real-time data analytics, intelligent forecasting, and automated processes, it optimizes transportation, enhances risk resilience, and improves operational efficiency for businesses. This helps companies gain a competitive edge by providing greater visibility and control over their entire transportation ecosystem, ultimately leading to better decision-making and improved performance.

01/22/2026 Logistics Industry Insights
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Tiktok Expands Mini Programs to Enhance Revenue Engagement

Tiktok Expands Mini Programs to Enhance Revenue Engagement

TikTok has upgraded its mini-program ecosystem, "TikTok Minis," significantly increasing the number of mini-games and short dramas. This marks a shift in its mini-program strategy from functional supplements to a large-scale monetization platform. The addition of short dramas strengthens the commercial capabilities of Minis and brings new growth opportunities for mini-games. This signals the potential launch of a new engine for overseas traffic monetization.

01/23/2026 Logistics Industry Insights
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KMTC Eases Container Return Process for Freight Forwarders

KMTC Eases Container Return Process for Freight Forwarders

This article uses the KMTC container return issue as an example, providing a detailed analysis of the return process, precautions, and strategies to help new freight forwarders avoid common pitfalls. It also explores the role of freight forwarding forums in industry knowledge exchange and offers insights into the industry ecosystem through personal data from "Mi Tu." This guide aims to improve efficiency and reduce errors in container returns for freight forwarders working with KMTC.

08/22/2025 Logistics Encyclopedia
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Flexport Opens Atlanta Hub to Boost Global Logistics

Flexport Opens Atlanta Hub to Boost Global Logistics

Flexport's expansion into Atlanta marks a key step in its global strategic plan. Atlanta's thriving tech innovation ecosystem, talent pool, logistical hub status, and port advantages align perfectly with Flexport's development strategy. This move aims to scale operations, enhance service capabilities, strengthen talent development, and promote digital transformation of the supply chain. It will improve efficiency and transparency, strengthen global trade connections, and have a profound impact on the global supply chain.

11/03/2025 Logistics
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Amazon Sellers Seek to Optimize FBA Logistics Costs

Amazon Sellers Seek to Optimize FBA Logistics Costs

This article provides an in-depth analysis of Amazon FBA fee components, including basic service fees (storage fees, fulfillment fees), specific service fees (inbound placement service fee, returns processing fee), and optional value-added service fees. It also offers practical strategies to optimize FBA fees, helping sellers reduce logistics costs and improve profitability. The analysis aims to provide actionable insights for effectively managing and minimizing FBA related expenses within the Amazon ecosystem.

11/03/2025 Logistics Encyclopedia
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Douyin Shops Boost Sales with Improved Product Tagging

Douyin Shops Boost Sales with Improved Product Tagging

This article delves into how Douyin Shops can improve conversion rates by optimizing product and audience tags. It emphasizes the importance of transaction data and proposes using 'Sui Xin Tui' (a Douyin promotion tool) to precisely target audience tags. Furthermore, it suggests strengthening product tag memory points through a 'four-dimensional' approach. Ultimately, the goal is to achieve traffic growth and conversion improvement through strategic tag optimization within the Douyin Shop ecosystem.

01/04/2026 Logistics Encyclopedia
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