Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Data Tactics Boost ROI for Tiktok Pangle Ad Placements

Data Tactics Boost ROI for Tiktok Pangle Ad Placements

This article delves into TikTok Pangle Brand Safety features, offering data-driven placement blocking strategies and refined testing methodologies to help advertisers optimize Pangle placement performance. It details how to exclude low-quality placements by analyzing collected data and how to improve conversion rates by categorizing and testing different placement types. The goal is to assist advertisers in maximizing the value of their Pangle placements. The article provides practical insights for improving ad performance and brand safety within the Pangle network.

12/31/2025 Logistics Industry Insights
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Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

This article delves into the data core of Amazon operations, emphasizing the importance of data-driven strategies. It details how to optimize operational strategies by analyzing impressions, conversion rates, advertising data, and fundamental data. Furthermore, it introduces methods for monitoring product traffic sources and competitor page ranking changes. The article also explains how to implement granular management to help sellers succeed in the Amazon marketplace. By leveraging data insights and precise execution, sellers can achieve significant improvements in visibility, sales, and overall performance.

12/30/2025 Logistics Industry Insights
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Customs Agencies Adopt Generative AI Amid Data Challenges

Customs Agencies Adopt Generative AI Amid Data Challenges

This paper explores the application of Generative AI (GenAI) in the customs domain from a data analyst's perspective. It analyzes the technical principles, limitations, and potential applications of GenAI, emphasizing the importance of building high-quality training corpora. It also proposes strategies to address the challenges brought about by GenAI implementation. The aim is to provide a reference for customs departments in formulating informed GenAI strategies. The paper highlights the need for careful consideration of data quality and ethical implications for successful GenAI deployment within customs operations.

12/30/2025 Customs Knowledge
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Express Delivery Firms Embrace Data for Sustainability Gains

Express Delivery Firms Embrace Data for Sustainability Gains

This paper, from a data analyst's perspective, delves into the definition, functions, development history, technical architecture, organizational structure, information processing, and logistics optimization techniques of express network systems. It focuses on the application of technologies such as artificial intelligence, big data, and cloud computing in express networks, as well as the challenges and opportunities brought about by environmental sustainability and globalization. The aim is to provide a reference for efficiency improvement, innovation-driven development, and sustainable development in the express industry.

12/30/2025 Logistics Encyclopedia
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World Customs Journal Highlights Global Trade Challenges

World Customs Journal Highlights Global Trade Challenges

The sixth issue of the *World Customs Journal* focuses on the impact of economic crises, regional trade agreements, and climate change on customs. It gathers insights from global experts, providing perspectives on understanding new challenges and opportunities in international trade. The articles emphasize the important implications of risk management, trade facilitation, environmental regulation, and international cooperation for the development of Chinese customs. It offers valuable insights into navigating the evolving landscape of global trade and the crucial role customs plays in it.

12/30/2025 Customs Knowledge
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Special Tax Refunds and Exemptions for Export Goods

Special Tax Refunds and Exemptions for Export Goods

This article examines the applicable cases of special tax exemption policies, including foreign contracting projects and foreign repair services. It analyzes the impact of these policies on reducing export costs for enterprises and enhancing their market competitiveness.

07/24/2025 Logistics
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US Industrial Real Estate Stabilizes on Strong Logistics Demand in Q2

US Industrial Real Estate Stabilizes on Strong Logistics Demand in Q2

The Cushman & Wakefield report indicates that in the second quarter of 2023, the U.S. industrial real estate market remained stable, driven by logistics resilience. There was strong demand for new warehousing facilities; however, the western regions faced negative absorption pressures. It is expected that in the coming years, new supply will continue to exceed absorption until 2027, when the market is forecasted to reverse.

08/07/2025 Logistics Industry Insights
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