Toy rental, an emerging consumption model for maternal and infant products, offers economic, environmental, and educational benefits. This paper analyzes the definition, target audience, industry challenges, and development prospects of toy rental. It identifies challenges such as hygiene and safety, market acceptance, and operational cost control. The paper also explores opportunities arising from policy support, consumption upgrades, and technological innovation. While the toy rental industry boasts broad prospects, collaborative efforts are needed to promote its healthy development.