SEO Audit Checklist to Improve Stuck Google Rankings

SEO Audit Checklist to Improve Stuck Google Rankings

This article provides a Google SEO standard checklist from a data analyst's perspective, covering aspects such as website structure, search engine connection, sitemap, Robots.txt, indexing status, domain consistency, mobile optimization, website speed, security, keyword strategy, and multimedia optimization. By systematically diagnosing website issues, formulating optimization strategies, and consistently implementing them, you can improve your website's ranking in Google search results. This comprehensive approach aims to identify and address key factors influencing SEO performance and ultimately drive organic traffic.

12/29/2025 Logistics Encyclopedia
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Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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Tiktok Guide Growing Audience and Monetizing Content

Tiktok Guide Growing Audience and Monetizing Content

This article addresses common problems faced by TikTok beginners, such as zero views, low views, and content creation challenges, offering solutions from a data analyst's perspective. It covers content strategy selection, video editing techniques, account operation methods, and data analysis applications. The goal is to help beginners quickly get started with TikTok and achieve traffic growth and monetization. It provides practical guidance for optimizing content and leveraging data insights to improve performance and reach a wider audience.

12/30/2025 Logistics Encyclopedia
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Social Media Strategies Enhance SEO and Search Rankings

Social Media Strategies Enhance SEO and Search Rankings

This article delves into how social media empowers SEO and boosts Google rankings. By leveraging content promotion, engagement, link building, brand building, and the Google-Twitter partnership, businesses can unlock the SEO potential of social media for traffic growth and business expansion. It also introduces the 'Three Waves Model' integrated marketing strategy, emphasizing the synergy between SEO, SEM, and KOL (Key Opinion Leader) promotion to maximize online visibility and drive conversions. This holistic approach ensures a comprehensive and effective digital marketing campaign.

12/30/2025 Logistics Encyclopedia
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Amazon Logistics Adjusts Expansion Strategy From Frenzy to Prudence

Amazon Logistics Adjusts Expansion Strategy From Frenzy to Prudence

Amazon's recent logistics strategy has shifted from rapid expansion to a more cautious operational approach. Influenced by market demand fluctuations, inflation, and a slowdown in e-commerce growth, Amazon has closed several warehouses and scaled back its investments. These adjustments reflect Amazon's prudent attitude towards the future economic landscape. Nonetheless, it continues to invest in key areas to tackle challenges posed by competitors like Walmart and SHEIN.

09/24/2023 Logistics
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Freight Forwarders Face Debt Recovery and Port Strategy Challenges

Freight Forwarders Face Debt Recovery and Port Strategy Challenges

This paper discusses debt recovery, port information, and port selection within freight forwarding practices. It emphasizes the importance of debt negotiation, the timeliness of port information, and risk control in port selection. The aim is to provide a reference for freight forwarding practitioners to improve their business skills. It highlights practical considerations for recovering outstanding payments, utilizing up-to-date port data, and making informed decisions when choosing ports, ultimately contributing to more efficient and secure freight forwarding operations.

08/23/2025 Logistics Encyclopedia
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CMA CGM Adjusts Strategy Over New US Port Fees

CMA CGM Adjusts Strategy Over New US Port Fees

French shipping giant CMA CGM is restructuring its global fleet to avoid new U.S. port fee regulations. The company plans to invest $20 billion in the U.S. to strengthen its market competitiveness. Despite facing challenges from the U.S.-China trade war, CMA CGM maintains a positive outlook, anticipating a rebound in trade activity.

08/06/2025 Logistics Industry Insights
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