Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Tiktok Launches New Ad Tools for Marketers

Tiktok Launches New Ad Tools for Marketers

TikTok World unveiled a suite of new advertising tools and insights, including the 'Showtime' ad unit, 'Focused View' which pays for attention, an upgraded Lead Gen Ads product, and the Creator Marketplace. These updates aim to enhance ad efficiency, optimize user experience, and help brands better connect with creators, ultimately achieving marketing goals on TikTok. The new features prioritize capturing user attention and streamlining lead generation, further empowering businesses within the TikTok ecosystem and strengthening the platform's position in the creator economy.

01/16/2026 Logistics Industry Insights
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Four Key Tools for Effective Crossborder Marketing

Four Key Tools for Effective Crossborder Marketing

This article recommends four practical copywriting tools for cross-border businesses. These tools cover sensitive word processing, automatic title generation, article framework construction, and slogan generation. They aim to help cross-border e-commerce sellers improve the quality of their copywriting, accurately reach overseas users, and increase the success rate of advertising and content marketing efforts. By leveraging these tools, businesses can create compelling and culturally relevant content that resonates with their target audience and drives better results in their overseas marketing campaigns.

01/16/2026 Logistics Encyclopedia
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Asiapacific Customs Adopt Digital Tools for Modernization

Asiapacific Customs Adopt Digital Tools for Modernization

The 20th Asia-Pacific WCO Regional Training Center Heads Meeting focused on digital transformation and capacity building. Discussions centered on leveraging VR technology to enhance customs training, deepening regional cooperation, evaluating the impact of capacity building initiatives, and addressing challenges posed by the pandemic. The meeting aimed to improve the professional capabilities and modernization level of customs administrations in the Asia-Pacific region by exploring innovative training methods and fostering collaboration in a rapidly evolving global landscape.

01/16/2026 Customs Knowledge
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Uber Freight Expands Digital Tools for Brokers

Uber Freight Expands Digital Tools for Brokers

Uber Freight introduces Broker Access, designed to empower freight brokers through digitalization, streamlining freight processes, mitigating fraud risks, and improving operational efficiency. This solution offers Capacity-as-a-Service, connecting brokers to a network of quality carriers and supporting API, EDI, and TMS integration. Broker Access aims to help brokers achieve business growth in a competitive market by providing tools and access to capacity they need to thrive.

01/21/2026 Logistics
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Alibabacom Enhances Data Tools for Crossborder Ecommerce

Alibabacom Enhances Data Tools for Crossborder Ecommerce

Alibaba.com has upgraded its data analytics, shifting from an advertising-centric view to a holistic store perspective. This provides merchants with a panoramic dashboard, advertising contribution breakdown, and opportunity optimization. This upgrade empowers businesses to make more informed decisions and drive growth in their cross-border e-commerce operations. By offering a comprehensive overview of performance, Alibaba.com aims to help sellers understand the impact of their advertising efforts and identify areas for improvement, ultimately leading to increased sales and market share.

01/15/2026 Logistics Industry Insights
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Material Handling Industry Adopts Digital Tools Postpandemic

Material Handling Industry Adopts Digital Tools Postpandemic

The pandemic has accelerated digital transformation in the material handling industry. Companies are actively embracing technologies like cloud computing, IoT, AI, and robotics to enhance supply chain resilience and flexibility. Reports indicate a strong willingness to invest in digital technologies, but challenges remain, including a lack of compelling business cases, risk-averse cultures, and talent shortages. Successfully addressing these hurdles is crucial for maintaining a competitive edge in the future. Companies need to overcome these obstacles to thrive in the evolving landscape.

01/19/2026 Logistics Industry Insights
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Google Tools Help Businesses Find Overseas Customers

Google Tools Help Businesses Find Overseas Customers

This article reveals how to precisely target overseas customers using Google advanced search operators. It covers methods like country/region targeting, city/state-level precision positioning, and in-depth customer information mining. Combined with case studies, it aims to help foreign trade enterprises efficiently acquire target customers and improve order conversion rates. The techniques presented offer a strategic approach to leveraging Google search for focused lead generation and ultimately, increased sales in international markets.

01/15/2026 Logistics Industry Insights
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AI Search Tools Transform Manufacturing Customer Acquisition

AI Search Tools Transform Manufacturing Customer Acquisition

AI search optimization is crucial for manufacturing companies to acquire customers in the new era. Mico Network offers three core strategies: information structuring and reorganization, scenario-based content construction, and dynamic updates and maintenance. These strategies help companies translate their production strengths into AI-recognizable advantages, winning more business opportunities in the AI-driven procurement decision-making process and reshaping the factory customer acquisition model. By optimizing for AI, manufacturers can enhance visibility and attract more relevant leads, ultimately driving growth and success.

01/23/2026 Logistics Industry Insights
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SKIL Launches Precisionengineered Tools to Boost Efficiency

SKIL Launches Precisionengineered Tools to Boost Efficiency

Chervon SKIL empowers users with efficient operation through meticulously crafted power tools and outdoor power equipment. Its product portfolio covers diverse needs, supported by a comprehensive service system. Driven by core strengths in innovative design, superior performance, user experience, and sustainable development, SKIL is committed to becoming the user's brand of choice. The brand focuses on intelligent manufacturing to deliver high-quality and reliable tools for various applications, ensuring optimal performance and durability for both professional and DIY users.

01/23/2026 Logistics Encyclopedia
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