Guide to Authentic KOL Data for Effective Brand Campaigns

Guide to Authentic KOL Data for Effective Brand Campaigns

This paper delves into the strategies and techniques of Xiaohongshu KOL marketing. It focuses on how to effectively identify the true value of KOLs through data analysis, third-party platform evaluation, and content tone matching. The aim is to avoid potential pitfalls and achieve efficient brand seeding on the Xiaohongshu platform, ultimately enhancing marketing effectiveness. The study emphasizes leveraging data to optimize KOL selection and campaign performance for successful brand promotion.

01/06/2026 Logistics Industry Insights
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Guide to Coupangs Return Policy for Daigou Buyers

Guide to Coupangs Return Policy for Daigou Buyers

This article details the application process for return compensation for Coupang purchase agent products, covering automated collection integration, application portals, and important considerations. It reminds merchants to apply within the specified timeframe and provide accurate information and supporting evidence to avoid unnecessary financial losses. The guide outlines specific steps and key points to ensure a smooth and successful compensation claim for returned Coupang goods purchased through a third-party agent.

01/16/2026 Logistics
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US Industrial Real Estate Thrives on Ecommerce Demand in Q1

US Industrial Real Estate Thrives on Ecommerce Demand in Q1

CBRE data shows the US industrial real estate market continued its strong growth in Q1, driven by e-commerce demand and rising rents. Despite a decrease in completions, the market remains undersupplied. Third-party logistics (3PL) led transaction volume, followed closely by e-commerce. The market outlook is optimistic, presenting opportunities for investors. Strong demand and limited supply create a favorable environment for continued growth in the industrial sector.

01/19/2026 Logistics Industry Insights
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Echo Global CEO Adapts to 2012 Freight Market Challenges

Echo Global CEO Adapts to 2012 Freight Market Challenges

This article delves into the current state and future trends of the freight market in 2012, based on an interview with Doug Waggoner, CEO of Echo Global Logistics. The interview covers several key issues, including capacity, rates, technology adoption, and acquisition strategies. It provides valuable insights for shippers and third-party logistics providers, offering a comprehensive overview of the market dynamics and strategic considerations within the logistics industry during that period.

01/20/2026 Logistics Industry Insights
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Blume Global ICTSI Launch Maritime Payment Platform

Blume Global ICTSI Launch Maritime Payment Platform

Blume Global's Appointment Scheduling platform offers a new solution for maritime terminal operators to manage appointments and online payments. ICTSI is the first to implement this technology, significantly enhancing container turnover efficiency and operational transparency, thus advancing the global digitization process of terminals.

08/06/2025 Logistics
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Delayed Payment Fees Impact Import Process Efficiency

Delayed Payment Fees Impact Import Process Efficiency

A late payment fee refers to the charge that freight forwarders or customs brokers impose on customers after paying customs duties and value-added tax on their behalf, typically calculated as a percentage of the amount paid. Understanding this fee can help businesses optimize their import processes, control costs, and enhance market competitiveness.

08/05/2025 Customs Knowledge
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Buyer Refuses Payment Over Shippers Misrepresented Cargo

Buyer Refuses Payment Over Shippers Misrepresented Cargo

This paper explores the legal boundaries of a buyer's refusal to pay for goods when the contract stipulates that "the quantity delivered is subject to the quantity reported by the shipper," using an international trade case study. It analyzes the arbitration tribunal's reasoning and provides risk prevention advice for buyers, emphasizing the importance of risk management in international trade. The case highlights the potential disputes arising from quantity discrepancies and underscores the need for clear contractual terms and due diligence in verifying shipment details to mitigate financial risks.

09/26/2025 Customs Knowledge
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Shopee Payment Guide for Southeast Asian Sellers

Shopee Payment Guide for Southeast Asian Sellers

This article provides a detailed analysis of Shopee's payment collection process and payment methods. It compares the advantages and disadvantages of Payoneer and PingPong, and offers information on settlement currencies and disbursement cycles for various Shopee sites. Furthermore, it summarizes key precautions and tips to avoid common pitfalls in payment collection, helping Shopee sellers efficiently and securely receive payments and succeed in cross-border e-commerce. The guide aims to empower sellers to navigate the complexities of international payments effectively.

01/06/2026 International Settlement
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