8 Proven Strategies to Cut Facebook Ad Costs and Improve ROI

8 Proven Strategies to Cut Facebook Ad Costs and Improve ROI

This article delves into eight key factors influencing Facebook ad costs: bidding strategy, ad scheduling, placement, ad budget, campaign objective, ad quality, audience reach, and ad format. By understanding these crucial elements, advertisers can effectively reduce advertising expenses, improve ad performance, and ultimately drive business growth. Mastering these secrets allows for optimized campaigns and a better return on investment in Facebook advertising, leading to more efficient and effective social media marketing efforts.

German Amazon Sellers Must Verify Data by March to Avoid Bans

German Amazon Sellers Must Verify Data by March to Avoid Bans

This article addresses Amazon sellers operating in the German marketplace, emphasizing the importance of verifying and correcting company names and tax addresses before March 1st. Failure to do so due to mismatched information could lead to sales restrictions or suspension of FBA services. The article details the potential consequences of information discrepancies and provides a step-by-step guide on how to modify the information. It also addresses specific scenarios and offers solutions to help sellers successfully navigate compliance reviews and ensure smooth store operations.

01/04/2026 Logistics
Read More
WTO Pact Gains Global Support to Boost Trade in Developing Nations

WTO Pact Gains Global Support to Boost Trade in Developing Nations

To help developing countries fully leverage the potential of the WTO's Trade Facilitation Agreement (TFA), multiple international organizations and development partners reaffirmed their commitment to providing comprehensive and coordinated support. This includes technical assistance, capacity building, and financial support aimed at streamlining trade procedures, reducing trade costs, and improving trade efficiency. The ultimate goal is to promote fairness and prosperity in the global economy by enabling smoother and more accessible trade processes for all nations.

WTO WCO Aid Cape Verde in Customs Reform to Enhance Trade

WTO WCO Aid Cape Verde in Customs Reform to Enhance Trade

The WCO-WACAM project assists Cape Verde in implementing the WTO Trade Facilitation Agreement. Through support for measures categorization assessment and Time Release Study (TRS), it aims to simplify customs clearance processes, reduce trade costs, and improve trade efficiency. The project not only enhances Cape Verde's compliance capabilities but also provides valuable experience for other developing countries, jointly promoting global trade facilitation. This initiative is crucial for boosting economic growth and competitiveness in Cape Verde by streamlining trade procedures and reducing associated costs.

New CBTA Training Aims to Cut Costs in Dangerous Goods Transport

New CBTA Training Aims to Cut Costs in Dangerous Goods Transport

This article delves into IATA's Competency-Based Training and Assessment (CBTA) approach for dangerous goods, explaining its significance, core changes, implementation benefits, and specific steps. CBTA aims to enhance employee competency through targeted training, ensuring safe and compliant dangerous goods transportation, and helping companies reduce costs and increase efficiency. Businesses should proactively adopt CBTA to build a safer and more efficient operational system. This approach focuses on demonstrable skills and knowledge necessary for handling dangerous goods safely and in accordance with regulations.

Global Shipping Costs Exposed Hidden Fees and How to Avoid Them

Global Shipping Costs Exposed Hidden Fees and How to Avoid Them

International small packet shipping costs are not simply 'weight x unit price,' but a combination of base freight and various hidden surcharges. This article reveals common 'pitfalls' such as volumetric weight, fuel surcharges, and remote area surcharges. It provides practical advice on avoiding risks and controlling costs, helping cross-border e-commerce sellers master shipping fees and improve profits. Understanding the complex freight structure and potential surcharges is crucial for accurate cost calculation and effective pricing strategies in international e-commerce.

12/31/2025 Logistics
Read More
JD Logistics Expands to Saudi Arabia with Joyexpress for Ecommerce Growth

JD Logistics Expands to Saudi Arabia with Joyexpress for Ecommerce Growth

JD Logistics has launched its self-operated B2C express delivery brand, "JoyExpress," in Saudi Arabia. It offers services such as door-to-door delivery, cash on delivery, same-day/next-day delivery, and has established a comprehensive logistics network covering warehousing, transshipment, sorting, and last-mile delivery. This move represents a significant step in JD.com's internationalization strategy, aiming to inject new vitality into the development of e-commerce in Saudi Arabia and the broader Middle East region.

01/08/2026 Logistics
Read More
Global Aviation Leaders to Shape Data Strategy at IATA Summit 2026

Global Aviation Leaders to Shape Data Strategy at IATA Summit 2026

The International Air Transport Association (IATA) will host the World Data Summit (WDS) in Singapore in 2026, focusing on data, technology, and cybersecurity in the aviation industry. The summit will bring together industry leaders to discuss key issues such as data strategy, artificial intelligence, cybersecurity, and data sharing. It aims to promote the digital transformation of the aviation industry, improve operational efficiency, and enhance passenger experience. Data analysts can leverage this opportunity to understand industry trends, build connections, and drive innovation.

US Trucking Industry to Haul 14M Tons by 2035 ATA Forecast

US Trucking Industry to Haul 14M Tons by 2035 ATA Forecast

The American Trucking Associations (ATA) forecasts that trucking will continue to dominate the freight market in the US, projecting freight tonnage to approach 14 million tons by 2035. The report indicates trucking's dominance in both tonnage and revenue, predicting a stable market share over the next decade. While trucking retains its lead, other transportation modes, such as rail and air freight, are also expected to experience varying degrees of growth. The forecast highlights the continued importance of trucking to the overall freight landscape.

Trucking Industry to Lead Freight Market Until 2035 Amid Tech Boom

Trucking Industry to Lead Freight Market Until 2035 Amid Tech Boom

The American Trucking Associations' (ATA) 'Freight Transportation Forecast 2024-2035' predicts that trucking will continue to dominate the freight market, projecting nearly 14 billion tons of freight and $1.46 trillion in revenue by 2035. The report highlights key trends including technological innovation, sustainability, talent shortages, and digital transformation. It also emphasizes the crucial role of trucking within the supply chain and its continued significance in the American economy.