Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Expands Ecommerce Reach to New Global Markets

Tiktok Shop Expands Ecommerce Reach to New Global Markets

TikTok Shop is accelerating its global expansion, targeting markets like Spain, the United States, and Brazil. Drawing on lessons learned from the UK and Indonesia, and building on its success in Southeast Asia, TikTok Shop is actively positioning itself globally. This provides new opportunities for brands to go global and contributes to the growth of cross-border e-commerce. The platform aims to leverage its existing user base and engagement to facilitate international sales and connect businesses with a wider audience.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Expands to US Eyes Spain in Global Push

Tiktok Shop Expands to US Eyes Spain in Global Push

TikTok Shop is accelerating its global expansion, currently in internal testing in the US and preparing for launch in Spain. Key strategies include localized operations, optimizing the supply chain, and content marketing. The platform's aggressive push into new markets signals a significant shift in the cross-border e-commerce landscape, leveraging TikTok's massive user base and engaging video format to drive sales and brand awareness. Success hinges on adapting to local consumer preferences and building a robust infrastructure to support international transactions.

01/06/2026 Logistics Industry Insights
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Data Reveals Key Strategies for Amazon Bestseller Success

Data Reveals Key Strategies for Amazon Bestseller Success

Cross-border e-commerce sellers face growth bottlenecks, including blind product expansion, inefficient advertising, and inventory backlog. This article proposes focusing on the "80/20 rule" to redefine bestsellers, emphasizing product quality. It shares key strategies for selecting products, leveraging data-driven insights, and fostering team collaboration to help sellers create consistently profitable, top-performing products within their categories. By concentrating efforts on high-potential items, sellers can optimize resources and achieve sustainable growth in the competitive cross-border market.

01/05/2026 Logistics Industry Insights
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US Trademark Strategies Key to Brand Success

US Trademark Strategies Key to Brand Success

This article provides an in-depth analysis of the US trademark registration process, emphasizing the importance of trademark search and offering practical advice to improve registration success rates. Key factors include choosing a professional agency, ensuring trademark distinctiveness, avoiding conflicts, and submitting timely evidence of use. Pinkmann Cross-border offers comprehensive trademark services, helping brands successfully enter the US market. We guide you through the complexities, increasing your chances of securing your brand identity and ensuring a smooth expansion into the American market.

01/06/2026 Customs Knowledge
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DHL Expands Orlando Facility to Double Ecommerce Capacity

DHL Expands Orlando Facility to Double Ecommerce Capacity

DHL is expanding its e-commerce logistics center in Orlando, Florida, with a $15.4 million investment, doubling the facility's size to 129,000 square feet. The upgraded center features advanced automation technology capable of processing over 28,000 parcels per hour. This expansion aims to enhance efficiency and meet the increasing demands of e-commerce. This strategic investment by DHL addresses the surge in online shopping, contributing to local economic growth and reinforcing its leading position in the e-commerce logistics sector.

01/16/2026 Logistics
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Chinese Ecommerce Giant Expands to Switzerland Via GDR Listing

Chinese Ecommerce Giant Expands to Switzerland Via GDR Listing

Globally successful hand tool seller, GreatStar, had its application for GDR issuance accepted, signifying a further expansion of overseas financing channels for Chinese companies. The article analyzes the advantages of GDRs, the attractiveness of the Swiss Stock Exchange, and listing requirements. It suggests a potential IPO wave for cross-border e-commerce companies preparing for overseas financing. The piece encourages cross-border e-commerce sellers to seize the opportunity and embrace a new era of cross-border e-commerce financing.

01/16/2026 Logistics Industry Insights
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Banggood Cuts Jobs Amid Crossborder Ecommerce Challenges

Banggood Cuts Jobs Amid Crossborder Ecommerce Challenges

The 'standby employment' incident involving some employees at Banggood in Guangzhou reflects the challenges facing the cross-border e-commerce industry. External factors such as the pandemic, geopolitical risks, and high inflation, coupled with internal pressures like tightened platform policies and rising logistics costs, have led to business difficulties. Cross-border e-commerce companies need to actively transform and upgrade through refined operations, diversified channel expansion, technological innovation, and compliant operations to survive and thrive in the fierce market competition.

01/16/2026 Logistics Industry Insights
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Chinaus Trade Deal Offers Opportunities for Export Firms in Kuala Lumpur

Chinaus Trade Deal Offers Opportunities for Export Firms in Kuala Lumpur

The 2025 Sino-US Kuala Lumpur Agreement brings benefits to the exhibition trade industry, including tariff reductions and relaxed technology restrictions. Companies should seize this opportunity to adjust product strategies and actively participate in professional exhibitions in Europe and the United States. At the same time, they should pay attention to potential risks and formulate countermeasures to enhance competitiveness. This agreement presents a significant policy opportunity for businesses involved in exhibition trade and offers potential for increased growth and expansion in international markets.

10/28/2025 Logistics Industry Insights
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