Temu Hits 17 Million Users in Germany on Quality Logistics Strength

Temu Hits 17 Million Users in Germany on Quality Logistics Strength

Temu has surpassed 17 million users in Germany, driven by its investments in product quality, data security, and user experience. A Stiftung Warentest evaluation highlighted Temu's strong performance. To capitalize on the European e-commerce market, Temu plans to increase investment, including establishing local operation centers, launching a green logistics line, and forming a China-Europe quality certification alliance. This strategic move aims to solidify Temu's position and enhance its offerings within the competitive European landscape.

12/30/2025 Logistics Industry Insights
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

TEMU Europe sellers should be aware of the CE-ROHS compliance upgrade. EN IEC 63000:2018 is now the sole recognized standard for RoHS technical documentation and declarations of conformity. Sellers should immediately review and update their RoHS declarations of conformity to ensure compliance with the latest regulations, avoiding potential sales disruptions due to compliance issues.

01/15/2026 Customs Knowledge
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Pinduoduos Profit Growth Raises Questions About Temus Global Expansion

Pinduoduos Profit Growth Raises Questions About Temus Global Expansion

Pinduoduo's Q3 financial report is impressive, with net profit soaring nearly 6 times, significantly outperforming its peers in revenue and profit growth. The growth is mainly attributed to increased advertising and commission revenue, as well as reduced losses in Duoduo Maicai. Increased marketing expenses were primarily used to promote its overseas platform, Temu. Pinduoduo's scale has surpassed eBay, leading the industry in growth rate. The success or failure of Temu will be a crucial variable for future performance.

01/06/2026 Logistics Industry Insights
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Temus Supply Chain Shift Alters Chinese Manufacturing Dynamics

Temus Supply Chain Shift Alters Chinese Manufacturing Dynamics

Temu's rise is attributed to China's robust supply chain system. Faced with slowing global e-commerce growth, Temu heavily invests in the Chinese supply chain by deeply empowering industrial belt merchants, building a super factory system, and constructing a full-chain cross-border logistics network. The new quality transformation of China's supply chain, characterized by high quality and branding, provides Temu with new growth opportunities, helping Chinese brands go global and enhancing their position in the global value chain.

01/15/2026 Logistics Industry Insights
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Yiwus World Cup Merchandise Fuels Crossborder Ecommerce Boom

Yiwus World Cup Merchandise Fuels Crossborder Ecommerce Boom

This paper analyzes the impact of the World Cup economy on cross-border e-commerce, focusing on Huakai Yibai's entry into the Temu platform and exploring the platform's opportunities and challenges. The article points out that diversified development in cross-border e-commerce is becoming a trend, and sellers should rationally view emerging platforms and seize opportunities. The analysis highlights the potential benefits and risks associated with leveraging the World Cup's economic boost through platforms like Temu, emphasizing strategic adaptation for sellers.

12/29/2025 Logistics Industry Insights
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Validity Period and Renewal Policy of ATA Carnet

Validity Period and Renewal Policy of ATA Carnet

The ATA Carnet is valid for a maximum of one year and cannot be extended, but renewal is possible. Due to the impact of the pandemic, customs policies allow for up to six months' extension for goods that have already undergone three extensions and cannot be transported. These flexible policies assist businesses in effectively dealing with external challenges and maintaining normal operations.

07/17/2025 Logistics Encyclopedia
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Delta Revises 2025 Capacity Over Tariff Policy Concerns

Delta Revises 2025 Capacity Over Tariff Policy Concerns

Delta Airlines' CEO stated that tariff policies have led to a decline in bookings. The company plans to not increase flight capacity in the second half of 2025 and will delay the delivery of Airbus aircraft. Despite exceeding expectations in the first quarter earnings report, the industry outlook remains grim.

04/22/2025 Airlines
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ICC Clarifies Content Usage Policy and Copyright Rules

ICC Clarifies Content Usage Policy and Copyright Rules

This article outlines the content usage policies of the International Chamber of Commerce and the importance of copyright protection. It emphasizes the necessity for users to obtain authorization when using website content and the need to comply with data protection laws, aiming to promote business compliance and respect for copyright.

08/05/2025 Logistics Encyclopedia
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WCO Adopts Evidencebased Research for Customs Policy Reform

WCO Adopts Evidencebased Research for Customs Policy Reform

The WCO research unit provides theoretical support for customs policy formulation through systematic studies and empirical analysis, promoting the modernization of international trade. Annual research conferences facilitate communication between academia and practitioners, aiding in policy adjustments and customs innovation, thereby laying the foundation for the safe and efficient development of global trade.

08/08/2025 Logistics
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