Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

01/05/2026 Logistics Industry Insights
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Temu Aims to Help Chinese Sellers Grow Overseas

Temu Aims to Help Chinese Sellers Grow Overseas

This article provides a detailed guide to becoming a seller on Temu, Pinduoduo's overseas version. It offers step-by-step instructions, covering pre-registration preparation, account registration, entity information verification, store opening, and launch approval. Furthermore, it addresses post-launch operational strategies and frequently asked questions. This guide aims to help sellers successfully embark on their cross-border e-commerce journey with Temu.

01/05/2026 Logistics Encyclopedia
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Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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Temu Sellers Adapt to Frances Triman Label Rules

Temu Sellers Adapt to Frances Triman Label Rules

Temu has announced new eco-label regulations for the French market, requiring sellers to affix the Triman label to product packaging. This article provides an in-depth interpretation of the Triman label, including its meaning, types, and labeling requirements. It also offers strategies for sellers to comply, such as understanding the regulations, accurately classifying products, and obtaining compliant labels. The aim is to help sellers successfully expand into the French market by adhering to these new environmental standards.

01/06/2026 Logistics
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Temu Gains Popularity Among US Shoppers With Discounts

Temu Gains Popularity Among US Shoppers With Discounts

Temu, leveraging the C2M model and social media marketing, has rapidly risen in the US market, catering to consumers' demand for cost-effective products amidst high inflation. Drawing on the successful experience of SHEIN, Temu is poised to create a new wave in the US e-commerce market. However, its future development still faces challenges. The C2M model allows Temu to directly connect with manufacturers, reducing costs and offering competitive pricing. Its aggressive marketing strategy has also contributed to its rapid growth.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Shift to Temu Amid Fee Increases

Amazon Sellers Shift to Temu Amid Fee Increases

Amazon announced a new round of fee adjustments, with rising logistics costs causing dissatisfaction among sellers. Facing the 'fourth consecutive price increase,' some sellers are considering switching to platforms like Temu to seek new development opportunities. This price hike may accelerate the reshuffling and transformation of the cross-border e-commerce industry. Sellers are looking for alternatives to mitigate the impact of increased costs and maintain profitability in a competitive market.

01/16/2026 Logistics
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Allegro Fends Off Temu in Polands Ecommerce Market

Allegro Fends Off Temu in Polands Ecommerce Market

The Polish e-commerce market is experiencing fierce competition. Local giant Allegro is showing steady growth, while Temu is rapidly rising due to its expanding user base. Amazon faces challenges, and TikTok Shop is poised to enter the market. Understanding the strategic moves of each platform and the evolving market dynamics is crucial for seizing new opportunities in the Central and Eastern European e-commerce landscape. The competition between established players and newcomers will shape the future of online retail in Poland.

01/15/2026 Logistics Industry Insights
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Temu Attracts Young Impulsedriven Shoppers in Ecommerce Surge

Temu Attracts Young Impulsedriven Shoppers in Ecommerce Surge

The report indicates that Temu users are becoming younger and more diverse, with a high proportion of Millennials and Generation X. It also attracts more LGBTQ+, Black, Asian, and rural consumers. Social media is a key marketing channel, leading to impulsive purchases. Temu needs to focus on supply chain, quality control, and user experience to improve customer satisfaction and retention. The platform's success hinges on addressing these key areas to ensure sustainable growth in the competitive cross-border e-commerce landscape.

01/19/2026 Logistics Industry Insights
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Temu Extends Semimanaged Service to Czech Republic Poland

Temu Extends Semimanaged Service to Czech Republic Poland

TEMU's semi-managed model is expanding, with Czech and Polish sites launching soon. The platform has opened product listings, allowing sellers to register early. Shipping supports mutual delivery between six countries, and the return policy allows returns to multiple warehouses. Polish and Czech sites require uploading return labels. Seize the opportunity and plan ahead to potentially gain a share in this blue ocean market. Early preparation could be key to success as TEMU continues its expansion in Europe.

01/19/2026 Logistics
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CE Certification Guide for Temu Sellers Targeting Europe

CE Certification Guide for Temu Sellers Targeting Europe

This article focuses on the CE certification challenges faced by Temu platform sellers in the EU market. It emphasizes that CE certification is a mandatory requirement for products entering the EU. The article analyzes the specific CE certification requirements of the Temu platform and provides practical advice for sellers to successfully obtain certification, helping them smoothly access the EU market. It highlights the importance of understanding and complying with CE regulations to avoid potential issues and ensure product compliance on the Temu platform within the European Union.

01/23/2026 Customs Knowledge
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