Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

TEMU Europe sellers should be aware of the CE-ROHS compliance upgrade. EN IEC 63000:2018 is now the sole recognized standard for RoHS technical documentation and declarations of conformity. Sellers should immediately review and update their RoHS declarations of conformity to ensure compliance with the latest regulations, avoiding potential sales disruptions due to compliance issues.

01/15/2026 Customs Knowledge
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Distinction Between Hazardous Chemicals and Dangerous Goods

Distinction Between Hazardous Chemicals and Dangerous Goods

This article provides a detailed analysis of dangerous chemicals and hazardous goods, highlighting their similarities in some areas while noting significant differences in customs declaration and classification. Dangerous chemicals primarily cover chemical substances and emphasize long-term hazards, whereas hazardous goods focus on short-term transportation risks. Using MDI as an example, the recognition process helps clarify the key points of classification standards.

07/17/2025 Logistics Encyclopedia
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5.2 Class Dangerous Goods Shipping Operations Guide

5.2 Class Dangerous Goods Shipping Operations Guide

This article provides a detailed overview of the operational procedures for exporting Class 5.2 dangerous goods via sea freight in full container loads. It covers the preparation of essential documentation, transportation requirements for various terminals, and key considerations for customs declaration and shuttle bus reservations. The importance of selecting an experienced freight forwarder is emphasized, along with the potential impacts of external factors on operations.

07/17/2025 Logistics Encyclopedia
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Characteristics and Management of Dangerous Goods Transport

Characteristics and Management of Dangerous Goods Transport

Hazardous goods transportation is characterized by diversity and high risk, necessitating strict adherence to regulations. Hazardous materials are categorized into nine classes, influencing transportation management. Accidents can result in significant personnel and property losses, highlighting the importance of safety and regulated operations. To effectively reduce logistics risks, future efforts should focus on enhancing training and improving regulations.

07/17/2025 Logistics Encyclopedia
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Comprehensive Understanding of Dangerous Goods Declaration Process

Comprehensive Understanding of Dangerous Goods Declaration Process

The hazardous declaration process is crucial for the safe transportation of dangerous goods, involving both cargo and vessel declarations. Required documents include the MSDS, declaration authorization letter, packing list, and hazardous packaging certificate to ensure smooth acceptance at the port. It is advisable to prepare the declaration 1-2 days in advance to avoid expedited fees. Timely and accurate declarations are key to improving transportation efficiency and ensuring safety.

07/17/2025 Logistics Encyclopedia
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Distinction Between Hazardous Chemicals and Dangerous Goods

Distinction Between Hazardous Chemicals and Dangerous Goods

There are significant differences between dangerous chemicals and dangerous goods. The former refers mainly to chemical substances whose hazards manifest over long-term exposure, while the latter includes both materials and items, focusing on short-term dangers during transport. Although both categories have similar packaging requirements, not all dangerous chemicals are classified as dangerous goods, and vice versa. Understanding this distinction is crucial for accurate customs declaration.

07/17/2025 Logistics Encyclopedia
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Maersk Expands Cold Chain for Perishable Goods

Maersk Expands Cold Chain for Perishable Goods

Maersk's cold chain management services help businesses address the challenges of cold chain expansion. With nearly a century of experience, Maersk offers one-stop solutions including cold chain design, optimization, and operational management. These solutions ensure product quality, improve operational efficiency, and help businesses gain a competitive edge, allowing them to focus on their core business. Maersk leverages its expertise to provide tailored solutions that meet the specific needs of its clients, ultimately supporting their growth and success in the cold chain market.

09/28/2025 Logistics Industry Insights
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Guide to Hazardous Goods Shipping Containers Unveiled

Guide to Hazardous Goods Shipping Containers Unveiled

This article provides an in-depth analysis of the classification, operational key points, and precautions for special containers used in dangerous goods sea freight. It focuses on the application of open-top containers, flat rack containers, and tank containers, while emphasizing risk assessment and control during operation. The aim is to offer professional guidance for practitioners in the field, ensuring the safe and efficient transportation of dangerous goods. The article highlights crucial aspects for handling these specialized containers to minimize potential hazards and ensure regulatory compliance.

09/26/2025 Logistics Encyclopedia
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Streamlining Customs Clearance for Detained Port Goods

Streamlining Customs Clearance for Detained Port Goods

The handling process for cargo detained in the port area but not yet transferred to the anti-smuggling department involves submitting a statement of circumstances, applying for re-inspection, on-site communication, accepting suggestions, and re-declaring. The key is to actively communicate with customs authorities, seek their understanding and support, and complete the relevant procedures as soon as possible to minimize detention costs. Proactive engagement and timely action are crucial to resolving the issue efficiently and mitigating potential financial losses associated with prolonged cargo detention.

09/26/2025 Customs Knowledge
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