Mastering Influencer Marketing for Sustainable Business Growth

Mastering Influencer Marketing for Sustainable Business Growth

This article delves into common misconceptions surrounding influencer marketing, emphasizing the importance of pre-planning through comparative case studies. It highlights the impact of budget on content quality and proposes strategies for continuous content output and secondary dissemination. The role of the TikTok platform is emphasized, along with key elements for building a sustainable influencer marketing system. This aims to help sellers achieve precise conversions and avoid ineffective advertising spend by focusing on strategic planning and long-term engagement.

12/30/2025 Logistics Industry Insights
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WCO Promotes Green Customs for Sustainable Trade

WCO Promotes Green Customs for Sustainable Trade

The WCO's 'Global Green Customs Conference' brought together experts in trade, customs, and environment to discuss border environmental protection. The conference focused on topics such as the circular economy, waste trade, timber trade, and HS code classification, emphasizing the crucial role and responsibility of customs in promoting green trade, combating illegal trade, and building a sustainable future. The conference aimed to strengthen international cooperation, raise public awareness, and collectively address global environmental challenges.

12/30/2025 Customs Knowledge
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Fjllrven Flexport Launch Sustainable Supply Chain Initiative

Fjllrven Flexport Launch Sustainable Supply Chain Initiative

Fjällräven partnered with Flexport to optimize its supply chain using data and reduce carbon emissions. The collaboration focuses on implementing solutions such as biofuels and electric trucks to achieve sustainability goals. By leveraging data analytics, Fjällräven gains insights into its supply chain's environmental impact and identifies opportunities for improvement. This data-driven approach allows for more efficient logistics and a reduced carbon footprint, demonstrating a commitment to environmental responsibility and sustainable practices throughout its operations.

01/06/2026 Logistics
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Edge Logistics Drives Sustainable Supply Chain Innovation

Edge Logistics Drives Sustainable Supply Chain Innovation

Traditional logistics faces efficiency bottlenecks and cost challenges. Embracing 'edge' logistics, through distributed networks, real-time data analysis, and digital technologies, enables faster, more efficient, and more sustainable delivery. Optimizing delivery networks allows for providing superior customer service at lower costs, gaining a competitive edge, and achieving sustainable growth. This approach leverages localized resources and decentralized decision-making to improve responsiveness and reduce reliance on centralized hubs, leading to a more agile and resilient supply chain.

01/16/2026 Logistics Industry Insights
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Edge Logistics Boosts Sustainable Efficient Supply Chains

Edge Logistics Boosts Sustainable Efficient Supply Chains

Edge logistics decentralizes warehousing and distribution, shortening delivery times, reducing costs, optimizing inventory, and minimizing environmental impact. Successful implementation requires network optimization, data analysis, digital operations, and technology enablement. The advantages include enhanced customer satisfaction, lower operating costs, improved supply chain resilience, and increased sustainability. It offers a more responsive and efficient approach to supply chain management by placing resources closer to the point of demand.

01/16/2026 Logistics Industry Insights
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Edge Logistics Drives Sustainable Supply Chain Innovation

Edge Logistics Drives Sustainable Supply Chain Innovation

This paper explores the challenges of traditional logistics models and introduces edge logistics as a decentralized solution. It examines how digital empowerment enables faster delivery speeds, lower transportation costs, and optimized inventory management. The paper further provides practical steps for enterprises to transition to an edge logistics model, highlighting its potential for improved efficiency and resilience in modern supply chains. It emphasizes the benefits of distributed processing and real-time data analysis in optimizing logistics operations.

01/16/2026 Logistics Industry Insights
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Royal Jordanian Adopts Ienva for Sustainable Aviation

Royal Jordanian Adopts Ienva for Sustainable Aviation

Royal Jordanian Airlines has joined the IATA Environmental Assessment (IEnvA) program, demonstrating its commitment to improving environmental management and achieving sustainable development goals. IEnvA, a comprehensive environmental management system, aims to assist airlines in achieving sustainability across all operational aspects, including carbon emissions and waste management. Royal Jordanian's participation highlights the aviation industry's determination to achieve net-zero emission targets. The airline will work to implement IEnvA standards to further reduce its environmental impact and contribute to a more sustainable future for air travel.

01/16/2026 Airlines
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Sustainable Supply Chains Adapt to Climate Challenges

Sustainable Supply Chains Adapt to Climate Challenges

Businesses must address climate change by transitioning to sustainable supply chains. Strategies include collaboration with partners, fuel substitution with cleaner alternatives, leveraging carbon sinks for offsetting, enhancing traceability throughout the supply chain, and ultimately achieving net-zero emissions. This transformation requires a holistic approach encompassing every stage of the supply chain, from sourcing raw materials to end-of-life management, ensuring alignment with ESG principles and contributing to a carbon-neutral future.

01/20/2026 Logistics Industry Insights
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Sustainable Aviation Fuel Certification Advances Decarbonization Efforts

Sustainable Aviation Fuel Certification Advances Decarbonization Efforts

This paper provides an in-depth analysis of the necessity, core elements, and challenges associated with sustainable aviation fuel (SAF) sustainability certification. It proposes data-driven approaches to enhance certification efficiency and transparency. The article also explores future development trends in SAF sustainability certification, emphasizing the importance of standardization, digitalization, and global collaboration. Ultimately, this work serves as a comprehensive guide for industry stakeholders navigating the evolving landscape of SAF certification and its role in aviation decarbonization.

01/20/2026 Logistics Industry Insights
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Livestreamer Accused of False Advertising in Kumquat Sales

Livestreamer Accused of False Advertising in Kumquat Sales

Dongfang Zhenxuan is under fire for alleged false advertising regarding its Rong'an Kumquats, concerning origin, specifications, and pricing. A local representative from Rong'an challenged the claims, drawing public attention. The official response was vague, yet sales increased. This incident highlights potential issues within the live streaming e-commerce industry operating under the guise of 'supporting agriculture.' It sparks deep reflection on the industry's ethical boundaries and sustainable development.

01/07/2026 Logistics Industry Insights
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