Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Latin Americas Mercadolibre Expands Crossborder Ecommerce Amid Fruugo Competition

Latin Americas Mercadolibre Expands Crossborder Ecommerce Amid Fruugo Competition

This article provides an in-depth comparative analysis of MercadoLibre and Fruugo, two major cross-border e-commerce platforms, focusing on the advantages and disadvantages of the dropshipping model. By comparing key dimensions such as shipping methods, profit margins, product selection, logistics fee settlement, and store pricing, it offers cross-border e-commerce sellers a more valuable basis for platform selection. This helps sellers achieve profit growth under a lean asset model.

12/30/2025 Logistics Industry Insights
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Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

This article provides an in-depth analysis of the differences between Lazada local stores and cross-border stores, comparing them in terms of entry requirements, operational models, and market trends. It offers strategic selection advice for merchants. Cross-border stores are a good first step for beginners expanding internationally, while local stores are more suitable for merchants with resources and capabilities. Choosing the right path requires a comprehensive consideration of one's own circumstances.

01/07/2026 Logistics Encyclopedia
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Easyjet Cargo Enhances European Air Freight Tracking

Easyjet Cargo Enhances European Air Freight Tracking

This article provides a detailed explanation of the easyJet cargo tracking process, covering tracking number formats, real-time status inquiries, exception handling, and transit time analysis. It also offers support for tracking via third-party platforms. This guide enables users to efficiently track and manage easyJet air cargo, improving overall logistics efficiency. It explains how to understand the tracking process from start to finish, ensuring transparency and control over your shipments within the easyJet network.

01/07/2026 Logistics
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Amazon Sellers Warned Against Lowprofit FBA Products

Amazon Sellers Warned Against Lowprofit FBA Products

This article provides an in-depth analysis of product types unsuitable for the Amazon FBA model, including low-priced items, oversized/overweight goods, highly functional products, slow-moving/niche items, seasonal goods, and prohibited/dangerous goods. It also reminds sellers to pay attention to factors such as product fragility, expiration dates, and potential infringement risks. The aim is to help sellers avoid common pitfalls in product selection, improve operational efficiency, and ultimately achieve profitability.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Leverage New Release Rank to Drive Sales

Amazon Sellers Leverage New Release Rank to Drive Sales

This article deeply analyzes the reasons why new Amazon products fail to rank on the 'New Releases' list. It examines various dimensions, including category node selection, keyword relevance, reviews, conversion rate, and sales performance. Practical techniques are provided to help sellers overcome bottlenecks, improve their new product's ranking on the 'New Releases' list, and ultimately achieve sales growth. The analysis provides actionable insights for optimizing listings and boosting visibility for new products on Amazon.

01/06/2026 Logistics Encyclopedia
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Ecommerce Professionals Urged to Optimize Linkedin for Global Reach

Ecommerce Professionals Urged to Optimize Linkedin for Global Reach

This article provides an in-depth analysis of LinkedIn profile optimization strategies, emphasizing key elements such as profile picture, professional headline, work experience, summary, and activity updates. By meticulously crafting a personal profile, professionals can enhance their image and precisely reach target customers, ultimately generating more business opportunities for cross-border e-commerce ventures. The focus is on leveraging LinkedIn to build a strong professional presence and connect with relevant stakeholders in the global market.

01/06/2026 Logistics Industry Insights
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Reselling Temu Goods on Amazon Poses Growing Risks

Reselling Temu Goods on Amazon Poses Growing Risks

This paper analyzes the strategy of Amazon sellers reselling Temu products on Amazon, highlighting the multiple risks involved, including sourcing, logistics, quality control, and compliance. It quantifies potential return rates, negative review rates, and account suspension rates through data analysis. The paper advises sellers to carefully evaluate these risks and operate in compliance to avoid significant losses. It suggests a cautious approach rather than pursuing short-term gains that could jeopardize their Amazon business.

01/06/2026 Logistics Industry Insights
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Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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Google Ads Enhances Conversion Tracking for Marketers

Google Ads Enhances Conversion Tracking for Marketers

This article provides an in-depth analysis of Google Ads Enhanced Conversions, explaining its principles, advantages, and historical context. It also offers a detailed GTM setup tutorial to help you accurately track ad performance and improve ROI. Facing data privacy challenges, Enhanced Conversions are crucial for enhancing the accuracy of conversion tracking. By implementing Enhanced Conversions, advertisers can better understand the impact of their Google Ads campaigns and optimize their strategies for improved results.

01/05/2026 Logistics Encyclopedia
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