Amazon Advertisers Urged to Adopt Datadriven Strategies

Amazon Advertisers Urged to Adopt Datadriven Strategies

This article delves into the crucial steps and strategies for analyzing Amazon advertising data. From data cleaning and visualization to optimizing ad campaigns, it provides practical insights into key metrics and case studies. The aim is to help sellers move away from broad-based advertising and achieve refined operations, ultimately improving advertising effectiveness. It covers practical indicator interpretation and case analysis to help sellers say goodbye to extensive delivery and achieve refined operation and improve advertising effectiveness.

12/30/2025 Logistics Industry Insights
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Amazon FBA Warehouses Face Delays Sellers Urged to Adjust Shipments

Amazon FBA Warehouses Face Delays Sellers Urged to Adjust Shipments

This article provides an in-depth analysis of recent congestion issues at Amazon FBA warehouses, focusing on operations in the US, Europe, and Canada. Addressing significant delays at US West Coast warehouses, widespread congestion in several European countries, and localized congestion in some Canadian warehouses, it offers detailed recommendations and alternative solutions. The aim is to help sellers mitigate risks, optimize shipping strategies, ensure efficient inventory receiving, and ultimately support business growth by navigating these FBA challenges effectively.

12/30/2025 Logistics
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Amazons Seller Program Sparks Debate Over Fairness

Amazons Seller Program Sparks Debate Over Fairness

Amazon has launched the Account Health Assurance (AHA) program to provide additional protection for sellers with high Account Health Ratings (AHR), preventing account suspension due to occasional issues. To participate, sellers must meet certain criteria, including a good AHR, valid contact information, and cooperation in resolving problems. This program reduces the risk of account suspension, improves problem-solving efficiency, and promotes compliant operations. However, it's not a panacea, and sellers still need to continuously improve their operational performance.

12/30/2025 Logistics Industry Insights
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Tiktoks Revenue Growth in France Faces Profitability Hurdles

Tiktoks Revenue Growth in France Faces Profitability Hurdles

TikTok has released its operating data in France for the first time, revealing a revenue surge of 11.5 times and a monthly active user base of 19.5 million. It captures nearly two-thirds of the French social media advertising market. Despite current losses, TikTok is aggressively expanding its e-commerce operations, indicating significant future growth potential. This presents excellent opportunities for brands seeking to expand into the French market and leverage TikTok's platform for e-commerce success.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Firms Compete for Highpaying Talent

Crossborder Ecommerce Firms Compete for Highpaying Talent

The cross-border e-commerce industry is experiencing strong demand for talent and rising salaries. This article analyzes the current state of the cross-border e-commerce recruitment market and provides practical advice for creating a high-value operations resume. Key recommendations include highlighting data-driven results, optimizing personal information, and choosing the appropriate resume format. The goal is to help job seekers stand out in a competitive landscape and secure their desired roles within this rapidly growing sector.

12/30/2025 Logistics Industry Insights
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Temus Aggressive Tactics Concern Amazon Sellers

Temus Aggressive Tactics Concern Amazon Sellers

Temu's rapid expansion, fueled by 'hit product harvesting' and low-price strategies, poses a significant challenge to Amazon sellers. Temu attracts customers by mimicking Amazon's best-selling items and undercutting prices. However, its weaknesses, including low-price dumping, intellectual property infringement issues, and slow shipping times, are becoming apparent. Amazon sellers should proactively respond through differentiation, refined operations, channel expansion, and intellectual property protection. Embracing change is crucial to finding a path to survival in the evolving market landscape.

12/30/2025 Logistics Industry Insights
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Iberia Airlines Cargo Expands Global Logistics Tracking Services

Iberia Airlines Cargo Expands Global Logistics Tracking Services

This article provides a comprehensive guide to Iberia Airlines cargo tracking, covering the rules for tracking numbers, query methods, solutions to common problems, transportation time, fee structure, special cargo transportation, and services for the Chinese and Asian markets. It helps you easily grasp global logistics dynamics, ensuring your goods are delivered safely and efficiently to their destination. The guide offers insights into monitoring shipments, understanding Iberia's cargo operations, and navigating potential challenges in the air freight process.

12/30/2025 Airlines
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Amazon Raises FBA Fees Pressuring Seller Margins

Amazon Raises FBA Fees Pressuring Seller Margins

Amazon FBA fees are rising again, with increases across logistics, warehousing, and aging inventory fees, further squeezing seller profit margins. Faced with this pricing pressure, sellers need to optimize their product portfolio, refine operations, control inventory levels, and explore diverse sales channels to proactively respond and ensure continued survival and growth. Strategies like efficient inventory management and diversifying sales platforms are crucial for mitigating the impact of increased FBA costs and maintaining profitability in the competitive Amazon marketplace.

12/30/2025 Logistics
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Amazon Sellers Struggle with Product Selection Amid Competition

Amazon Sellers Struggle with Product Selection Amid Competition

Amidst increasing competition on Amazon, small and medium-sized sellers need to transform their product selection strategies. This article emphasizes the importance of differentiated competition and refined operations, providing a multi-dimensional product selection analysis framework including market research, competitor analysis, cost control, and promotion strategies. It also highlights the crucial role of data analysis in product selection and operation, helping small and medium-sized sellers survive and thrive in a competitive environment and achieve profitability.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

This article delves into the underlying logic of Amazon new product promotion, dismantling the notion that advertising is useless and revealing key strategies for boosting traffic and conversions. It emphasizes the importance of weight accumulation, advertising, product selection, copywriting, and visual presentation. The article highlights that understanding the platform's logic is crucial for successful Amazon operations. By focusing on these core elements, sellers can effectively launch new products and drive sustainable growth on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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