Amazon Sellers Can Safely Update Brand Names

Amazon Sellers Can Safely Update Brand Names

This article provides Amazon sellers with a detailed guide on modifying their brand name. It emphasizes submitting applications through official Amazon Brand Registry channels and preparing sufficient supporting documentation. The guide aims to ensure compliant and secure brand name changes, mitigating the risk of listing damage. It covers the necessary steps and best practices for a smooth and successful brand name update while adhering to Amazon's policies and guidelines. By following this advice, sellers can minimize potential disruptions and maintain a healthy presence on the Amazon marketplace.

12/29/2025 Customs Knowledge
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Amazon Sellers Guide to Streamlining FBA Shipments

Amazon Sellers Guide to Streamlining FBA Shipments

This article provides a detailed interpretation of the five golden rules for Amazon FBA inbound, including inbound eligibility review, product information verification, product pre-processing, providing information on items within the box, and cargo packaging specifications. It also offers detailed explanations of commonly used FBA inbound terminology, aiming to help sellers efficiently stock inventory, avoid common problems, and improve FBA operational efficiency. This guide helps streamline the FBA process and reduce potential delays or issues during the inbound process.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Douyin Sellers Warned to Avoid Pitfalls in Shop Score Boost

Douyin Sellers Warned to Avoid Pitfalls in Shop Score Boost

This article reveals common pitfalls in improving TikTok Shop's Experience Score and shares a safe and effective method for boosting it. It emphasizes achieving a stable increase in the Experience Score by accurately targeting the audience, optimizing product selection strategies, collaborating with accurate influencers, and enhancing shop operational capabilities. The article also highlights the importance of avoiding risks associated with fraudulent transactions to maintain a healthy Experience Score.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Ends Top Reviewer Badges Disrupting Seller Strategies

Amazon Ends Top Reviewer Badges Disrupting Seller Strategies

Amazon's removal of the TOP Review badge requires sellers to re-evaluate their review strategies. Key strategies for enhancing product competitiveness in the post-TOP Review era include prioritizing organic reviews, exploring alternative badges or endorsements, strengthening product descriptions, actively engaging in review interactions, and ensuring compliant review practices. Focusing on building genuine customer trust and providing high-quality products will be crucial for maintaining a positive reputation and driving sales.

12/30/2025 Logistics Industry Insights
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Amazon Updates Seller Insurance Rules for 1M Sales

Amazon Updates Seller Insurance Rules for 1M Sales

This article provides an in-depth analysis of the latest Amazon Commercial General Liability Insurance policy, focusing on key requirements such as sales threshold, deductible limitations, and consistency of the insured's name. Addressing the challenges faced by sellers, it proposes strategies including timely attention to policy updates, choosing legitimate insurance channels, carefully verifying information, and selecting insurance plans based on individual circumstances. This helps sellers successfully pass audits and achieve compliant operations on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Shipping Professionals Guide to Equipment Interchange Receipts

Shipping Professionals Guide to Equipment Interchange Receipts

This article addresses common issues encountered by shipping professionals when using Equipment Interchange Receipts (EIRs), such as verifying voyage information, calculating fees and validity periods, handling loss, querying container pick-up locations, and dealing with damaged or expired documents. It provides detailed answers and guidance to help readers better understand and utilize EIRs, improve work efficiency, and ensure smooth cargo transportation. The aim is to clarify the practical application of EIRs in daily shipping operations.

08/21/2025 Document Interpretation
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Yangshan Port Guide for Freight Forwarding Beginners

Yangshan Port Guide for Freight Forwarding Beginners

This article, inspired by a question from a new freight forwarder (acao1979), delves into the operational procedures and key considerations for secondary entry into Yangshan Port. It provides guidance for new freight forwarders on how to quickly develop their skills. The article details essential foundational knowledge, practical experience, communication skills, and a positive learning attitude required for success. It also recommends the Jiyun Baodian forum as a valuable platform for learning and exchanging information with other professionals in the industry.

08/22/2025 Logistics Encyclopedia
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China Addresses Port Code Discrepancies for Smoother Container Imports

China Addresses Port Code Discrepancies for Smoother Container Imports

This paper analyzes a real-world case of SOC container inbound issues, specifically focusing on port code mismatches encountered during freight forwarder operations. It provides solutions and emphasizes the importance of effective communication and building a comprehensive code information database. The case study highlights potential challenges and offers practical insights for freight forwarders dealing with SOC containers entering ports, ultimately aiming to improve efficiency and reduce errors in the inbound process.

08/23/2025 Logistics Encyclopedia
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