Linkedin Unveils Fourstep Strategy for B2B Marketing Success

Linkedin Unveils Fourstep Strategy for B2B Marketing Success

This article introduces how to leverage LinkedIn for target market analysis in B2B companies going global. It covers analyzing your own company page data, conducting competitor analysis, using polls to gather customer feedback, deep-diving into information within LinkedIn groups, and tracking hashtags to stay abreast of industry trends. By using these methods, B2B marketers can better understand target market needs and develop more effective marketing strategies. This approach allows for data-driven decision making and improved ROI on international marketing efforts.

12/29/2025 Logistics Industry Insights
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Amazon Launches Shortvideo Shopping Feature inspire

Amazon Launches Shortvideo Shopping Feature inspire

Amazon quietly launched "Inspire," a short video app embedded within its main app, aiming to create a "browse-and-buy" shopping experience. This move has sparked industry-wide reflection on the traffic allocation mechanisms of e-commerce platforms. Whether Amazon can strike a balance between user experience, seller interests, and platform development will determine its success in pioneering a new era of short video e-commerce. The key lies in optimizing the algorithm to ensure fair exposure and engaging content that drives conversions.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Hit by Bankruptcies Platform Failures

Crossborder Ecommerce Hit by Bankruptcies Platform Failures

The cross-border e-commerce industry is facing a double whammy of major seller bankruptcies and platform collapses. A cross-border e-commerce company in Jiangsu, China, has announced bankruptcy liquidation, and home furnishing e-commerce platform Brosa has entered bankruptcy proceedings and is holding clearance sales. The main reasons are the global economic downturn, increased competition, and rising costs. Companies should focus on refined operations, diversified markets, brand building, technological innovation, and compliant operations to meet challenges and seize opportunities.

12/29/2025 Logistics Industry Insights
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Moonsees and Lin Pengxiang Legitimate Amazon Training or Overhyped

Moonsees and Lin Pengxiang Legitimate Amazon Training or Overhyped

This article provides an in-depth analysis of MoonSees and its founder, Lin Pengxiang's, Amazon training proficiency. By examining its curriculum, faculty, industry activities, and student reviews, it aims to help sellers rationally evaluate the teaching quality of MoonSees. The goal is to offer advice on selecting Amazon training institutions, assisting sellers in finding a learning path that suits their individual needs. This comprehensive review empowers sellers to make informed decisions about their Amazon training investment and ultimately achieve success on the platform.

12/29/2025 Logistics Industry Insights
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Beginners Guide to Essential Export Trade Terms

Beginners Guide to Essential Export Trade Terms

This article provides a comprehensive overview of core terminology in foreign trade, covering key aspects such as booking, freight, air freight, ports, and bills of lading. It aims to help newcomers quickly master the industry language, enhance their professional skills, and ultimately work more efficiently. By understanding these terms, individuals can reduce operating costs, mitigate potential risks, and achieve success in the foreign trade sector. This resource is designed to empower individuals to navigate the complexities of international trade with confidence.

12/29/2025 Logistics Encyclopedia
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Pinduoduo Boosts Crossborder Ecommerce with Highpaying Hires

Pinduoduo Boosts Crossborder Ecommerce with Highpaying Hires

Pinduoduo is accelerating the expansion of its cross-border e-commerce business and heavily investing in talent acquisition, including high-paying fashion buyers, drawing industry attention. Whether Pinduoduo can successfully replicate its "low price + viral marketing" model in overseas markets remains a challenge. Its innovative strategies in the global market are worth anticipating. The company's aggressive recruitment reflects its ambition and commitment to establishing a strong foothold in the international e-commerce landscape, but faces competition and different consumer preferences.

12/29/2025 Logistics Industry Insights
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Globelink Founder Xu Jiadong Investigated for Embezzlement

Globelink Founder Xu Jiadong Investigated for Embezzlement

Xu Jiadong, the former chairman of Cross-Border Tong, is under investigation for suspected embezzlement. The company's performance continues to decline, and rumors suggest its brand Gearbest will be sold to Pinduoduo. This once-giant of cross-border e-commerce faces multiple challenges. Its future direction and the sustainable development of the entire industry are attracting significant attention. The investigation and potential sale highlight the difficulties faced by Cross-Border Tong and raise questions about the stability of the sector.

12/29/2025 Logistics Industry Insights
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Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Influencer Crazy Little Yang faces a trust crisis after being targeted by Wang Hai for allegedly selling products with falsely labeled power and counterfeit 3C certifications during his live streams. While the brand responded, the controversy persists. This incident sparks discussions about regulations within the live streaming e-commerce industry. The handling of the situation by a top-tier influencer has also drawn attention from state media, highlighting the increasing scrutiny of this rapidly growing market and the responsibilities of its leading figures.

12/31/2025 Logistics Industry Insights
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Guangzhou Emerges As Key Hub for Amazon Ecommerce Sellers

Guangzhou Emerges As Key Hub for Amazon Ecommerce Sellers

This article compares and analyzes the advantages of attending Amazon training in Guangzhou versus other cities. It argues that Guangzhou, as a first-tier city, excels in the field of Amazon training, focusing on four aspects: teaching staff, educational resources, cutting-edge curriculum, and job opportunities. The analysis provides valuable insights for individuals interested in pursuing cross-border e-commerce. It highlights the benefits of choosing Guangzhou for Amazon training due to its superior resources and career prospects in this rapidly growing industry.

12/31/2025 Logistics Industry Insights
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US Ecommerce Surges As Shoppers Prioritize Price and Convenience

US Ecommerce Surges As Shoppers Prioritize Price and Convenience

A Mirakl report indicates that US consumers plan to increase online shopping spending, primarily driven by price advantages. Online platforms are gaining popularity due to their convenience, and consumers expect more personalized features. E-commerce channels offer advantages in product availability, creating opportunities for industry recovery. Sellers need to focus on building online channels, optimizing pricing strategies, and improving customer service to capitalize on these trends. The shift towards online retail presents a significant opportunity for growth and market share.

12/31/2025 Logistics Industry Insights
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