Hasbo Shifts to IP Focus Amid Tariffs After Strong Q1
Hasbro's Q1 revenue increased by 17%, but the company maintained its full-year guidance due to the impact of high tariffs. Hasbro is addressing these challenges by ensuring the price competitiveness of core products, deepening retail channel partnerships, and accelerating cost reduction plans. Simultaneously, the company is focusing on developing high-profit IP such as Star Wars, Marvel, Magic: The Gathering, and My Little Pony, aiming to drive future growth. Inventory optimization and deeper cultivation of franchise rights may become the dual engines for navigating the economic cycle.