Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon Adds add to Cart Button to Search Results Boosting Sales

Amazon has added an 'Add to Cart' button to its search results page, shortening the purchase path and boosting conversion rates. Sellers should check if this feature is enabled for their categories and optimize their listings accordingly. Focus on improving titles, images, star ratings, prices, and promotional offers to capitalize on peak season sales opportunities. This new feature allows customers to quickly add items to their cart directly from the search results, potentially leading to increased sales volume.

12/30/2025 Logistics Industry Insights
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Tiancheng Tongyun Expands Chinas Southern Crossborder Ecommerce Logistics

Tiancheng Tongyun Expands Chinas Southern Crossborder Ecommerce Logistics

Tiancheng Tongyun, a rising star in South China's cross-border e-commerce logistics, focuses on precise service and efficient operation, offering services like European and American dedicated lines and Southeast Asian small packages. This article delves into its qualifications, service stability, dedicated line and overseas warehouse layout, timeliness, and domestic pick-up capabilities. It aims to provide a comprehensive understanding of its reliability and service advantages, serving as a valuable reference for cross-border e-commerce logistics decisions.

12/30/2025 Logistics
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Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

This article delves into the application of Ocean Engine's YunTu in TikTok E-commerce, explaining how to effectively seed content through collaborations with Star Map influencers and content boosting. It also covers audience asset management using YunTu to ultimately drive conversions. The importance of refined operations is emphasized, providing brands with practical guidance for achieving brand building and performance synergy on the TikTok platform. Focus is on leveraging data-driven insights for optimized campaign performance and ROI.

01/06/2026 Logistics Industry Insights
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Amazon Expands Satellite Warehouses to Ease Seller Storage Crunch

Amazon Expands Satellite Warehouses to Ease Seller Storage Crunch

Amazon sellers are facing the challenge of sudden drops in storage capacity. Amazon STAR (Satellite Warehouse) and AWD (Amazon Warehousing & Distribution) are becoming effective options for sellers to overcome capacity bottlenecks and achieve peak season sales goals. By flexibly utilizing satellite warehouses, sellers can effectively alleviate warehousing pressure and optimize inventory management. These solutions offer alternatives to navigate storage constraints and ensure sufficient stock for increased demand during peak periods, ultimately supporting sales growth and customer satisfaction.

01/22/2026 Logistics
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Chinese Ecommerce Firm Justar Plans Swiss IPO

Chinese Ecommerce Firm Justar Plans Swiss IPO

Giant Star Technology plans to issue GDRs on the SIX Swiss Exchange and has been accepted by the China Securities Regulatory Commission. More Chinese companies are choosing the Swiss Exchange for financing. Cross-border e-commerce businesses should seize the opportunities presented by overseas financing. This trend offers a viable alternative for raising capital and expanding global reach. Utilizing GDRs allows companies to tap into international investor bases and bolster their financial position, facilitating further growth and development in the competitive global market.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Optimize Ad Campaigns to Drive Sales Growth

Ebay Sellers Optimize Ad Campaigns to Drive Sales Growth

This article provides an in-depth analysis of eBay advertising strategies, guiding sellers on how to diagnose their store, maintain star products, master advertising timing, and utilize practical techniques. It aims to help sellers target ads precisely, boosting store traffic and conversion rates. The importance of product quality and customer service as key factors for sustained profitability is emphasized, ultimately assisting sellers in achieving success on the eBay platform. Focus is given to practical tips and strategies for effective campaign management and optimization.

01/06/2026 Logistics Encyclopedia
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Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon is adjusting its front-end display by hiding the number of reviews for some products, instead showing star ratings and the percentage of positive reviews. This aims to incentivize new products, improve product quality, and optimize the platform ecosystem. Sellers need to focus on product quality and service, acquire reviews compliantly, and monitor data changes to adjust their operation strategies accordingly. This change encourages a shift back to focusing on the inherent value and customer satisfaction associated with the product itself.

01/05/2026 Logistics Industry Insights
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Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Xiaomibacked Black Shark Struggles with Wage Delays Financial Woes

Xiaomibacked Black Shark Struggles with Wage Delays Financial Woes

Black Shark Technology, once a star 3C brand, is embroiled in a wage arrears crisis, drawing attention from the cross-border e-commerce community. This article analyzes Black Shark's journey from glory to decline, revealing its financing difficulties, large-scale layoffs, and wage arrears issues. It also explores the challenges facing its future development, serving as a warning to cross-border e-commerce sellers. The company's struggles highlight the volatile nature of the tech industry and the importance of sustainable business practices in a competitive global market.

01/04/2026 Logistics Industry Insights
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