Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
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US Keeps 800 Dutyfree Threshold Amid Upgrade Concerns

US Keeps 800 Dutyfree Threshold Amid Upgrade Concerns

The upgrade of the US Customs ACE system raises concerns about the $800 duty-free threshold. While the policy is expected to remain unchanged in the short term, the system upgrade signals stricter compliance oversight. Cross-border e-commerce sellers should prioritize product quality, optimize supply chains, and closely monitor policy trends to adapt to future market changes. The ACE upgrade suggests a shift towards greater scrutiny of low-value shipments, potentially impacting the competitiveness of some cross-border businesses.

01/05/2026 Customs Knowledge
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Tiktok Drives Business Growth in 2023

Tiktok Drives Business Growth in 2023

This article provides an in-depth analysis of TikTok's operational mechanisms, user characteristics, and marketing strategies. It elucidates its essence as a short-video social media platform, its development history, and the reasons behind its explosive popularity. Furthermore, it explores how brands can effectively leverage TikTok for commercial activities, achieving user growth and enhancing brand value, through methods such as launching branded hashtag challenges and collaborating with influencers. This analysis offers practical insights for businesses seeking to harness the power of TikTok marketing.

01/06/2026 Logistics Industry Insights
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Savannah Port Boosts Capacity Amid Throughput Decline

Savannah Port Boosts Capacity Amid Throughput Decline

Savannah's port throughput decreased by 19% year-over-year in October. However, the port is actively addressing these challenges through infrastructure upgrades and diversification strategies, such as expanding automobile transport and short sea shipping services. The port is focused on improving efficiency, developing new trade lanes, and monitoring global economic shifts to maintain its competitive edge and achieve sustainable growth. These efforts aim to mitigate the impact of declining throughput and position the port for long-term success in a dynamic global market.

01/16/2026 Logistics
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Guangzhous Banggood Struggles Amid Ecommerce Downturn

Guangzhous Banggood Struggles Amid Ecommerce Downturn

Banggood's early holiday break reflects the difficulties faced by cross-border e-commerce: sluggish markets, high costs, and intense competition. Breaking through requires refined operations, diversified markets, and product innovation. Companies should also shoulder social responsibility during challenging times. The situation highlights the need for businesses to adapt to the evolving global market and prioritize sustainable growth strategies rather than solely focusing on short-term gains. This includes investing in employee training and exploring new revenue streams to mitigate future risks.

01/16/2026 Logistics Industry Insights
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Multimodal Transport Eases Postpandemic Supply Chain Strains

Multimodal Transport Eases Postpandemic Supply Chain Strains

Industry expert Larry Gross highlighted at the RailTrends conference the conflict between surging demand and constrained capacity in multimodal transportation. He attributed this to a complex interplay of factors. Businesses should adapt their strategies, shifting from IPI to transloading, and be wary of the rise of trucking. The industry faces short-term pressure, but building supply chain resilience and reshaping growth models are crucial for the long term. A potential “west-to-east migration” of freight may emerge in the future.

01/21/2026 Logistics Industry Insights
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US Freight Industry Braces for Hours of Service Rule Review

US Freight Industry Braces for Hours of Service Rule Review

New US freight regulations aim to improve trucking efficiency and flexibility but face Democratic scrutiny, potentially delaying implementation. The rules involve revisions to rest breaks, sleeper berth provisions, adverse driving conditions, and short-haul exemptions. Industry associations express concerns while anticipating greater flexibility for drivers. The ultimate fate of the regulations hinges on congressional negotiations and court rulings. These changes aim to modernize the industry, but their implementation is uncertain given the political landscape. The outcome will significantly impact trucking operations nationwide.

01/21/2026 Logistics
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FMCSA Proposes HOS Reforms to Enhance Trucking Safety Efficiency

FMCSA Proposes HOS Reforms to Enhance Trucking Safety Efficiency

The FMCSA proposes revisions to the Hours of Service (HOS) regulations, aiming to enhance driver autonomy and optimize rules related to rest breaks, sleeper berths, and short-haul operations. These proposed changes seek to balance road safety with improved efficiency within the trucking industry. The revisions are intended to provide drivers with greater flexibility while maintaining a focus on safe driving practices and compliance with regulations. The goal is to create a more effective and sustainable framework for commercial vehicle operations.

01/21/2026 Logistics
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New HOS Rules Offer Truckers Greater Flexibility

New HOS Rules Offer Truckers Greater Flexibility

The US trucking industry is undergoing significant changes with the implementation of new Hours of Service (HOS) regulations, aimed at enhancing driver flexibility and efficiency. The key adjustments focus on four areas: the 30-minute break rule, sleeper berth exception, adverse driving conditions exception, and short-haul operations exception. These changes are projected to save the US economy nearly $274 million annually. The FMCSA actively listens to driver feedback and has established a Driver Subcommittee to collaboratively promote industry development.

01/21/2026 Logistics
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Kwai Ads Boost Ecommerce Growth in Emerging Markets

Kwai Ads Boost Ecommerce Growth in Emerging Markets

This article provides an in-depth analysis of how to leverage Kwai advertising to drive traffic to independent websites. It details the advantages, campaign launch process, optimization techniques, and suitable website types for Kwai traffic generation. By optimizing ad campaigns and user experience, sellers can effectively increase website traffic and conversion rates. The article focuses on practical strategies for maximizing ROI through Kwai's short-video platform, emphasizing the importance of creative content and targeted audience selection to achieve successful independent website promotion.

01/21/2026 Logistics Industry Insights
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