Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Higher US Logistics Fees Seek Cost Strategies

Amazon Sellers Face Higher US Logistics Fees Seek Cost Strategies

Amazon US FBA fees are increasing again, putting cost pressure on cross-border e-commerce sellers. This article analyzes the reasons for the fee increases and specific adjustments. It proposes strategies such as refined operations, optimized product selection, and improved operational capabilities to help sellers maintain their competitive edge in the fierce market. The focus is on mitigating the impact of rising logistics costs and adapting to the changing e-commerce landscape to ensure profitability and sustainable growth.

01/04/2026 Logistics
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AI Boosts Crossborder Ecommerce Growth Strategies

AI Boosts Crossborder Ecommerce Growth Strategies

This paper explores five major application scenarios of ChatGPT in cross-border e-commerce, including intelligent customer service, market research, marketing content generation, order processing, and data analysis. It emphasizes how ChatGPT can help companies improve efficiency, reduce costs, and expand markets. The study also highlights the issues to be aware of when using ChatGPT and discusses future development trends in this context. Ultimately, it showcases ChatGPT's potential to revolutionize various aspects of cross-border e-commerce operations.

01/04/2026 Logistics Industry Insights
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Amazon Ads Precision Matching Key to Success Beyond Manual Campaigns

Amazon Ads Precision Matching Key to Success Beyond Manual Campaigns

This article delves into the necessity of manual exact match advertising in Amazon Ads. By comparing the advantages and disadvantages of broad match and exact match, it explains the benefits of exact match in controlling costs and improving conversion rates. Furthermore, it provides practical suggestions for keyword strategy selection in different ad groups, helping sellers maximize advertising effectiveness. The focus is on leveraging exact match campaigns for targeted reach and efficient ad spend within the Amazon advertising ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry is a crucial step for sellers to protect brand rights, improve marketing effectiveness, and reduce operating costs. This article provides a detailed explanation of the significance of Brand Registry, eligibility requirements, necessary information, and operational steps. It also offers important considerations to help sellers successfully complete Brand Registry and achieve success on the Amazon platform. By registering their brand, sellers can unlock powerful tools and features that enhance their brand presence and combat counterfeit products.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Profit Margins with 3step Pricing Guide

Amazon Sellers Gain Profit Margins with 3step Pricing Guide

Amazon product pricing is an art. This article provides a practical pricing strategy: First, accurately calculate costs to understand your profit baseline. Second, identify your target customers and cater to their preferences. Third, analyze competitors to leverage your strengths and avoid weaknesses. Combined with pricing tips, this helps you create best-selling products and maximize profits. This approach focuses on cost analysis, customer understanding, and competitive intelligence to optimize pricing decisions for increased profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Warned of Common Training Pitfalls

Amazon Sellers Warned of Common Training Pitfalls

This article addresses the issue of Amazon operations training tuition fees, analyzing the factors that influence these costs and providing advice on selecting a training institution. It emphasizes the importance of cost-effectiveness and the promising career prospects in Amazon operations. The aim is to help readers make rational choices and avoid impulsive spending. It discusses key considerations for evaluating training programs and ensuring a worthwhile investment in skills development for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Google Ads Strategies Drive Global Market Expansion

Google Ads Strategies Drive Global Market Expansion

This article provides an in-depth analysis of Google Ads bidding campaigns, covering crucial aspects such as ad type selection, keyword strategies, negative keyword implementation, geographic and language targeting, and continuous optimization. The aim is to help companies expanding overseas to precisely target their Google Ads, avoid common pitfalls, reduce advertising costs, and achieve significant performance improvements. It offers practical guidance on optimizing campaigns for maximum ROI and achieving business growth through effective Google Ads management.

01/04/2026 Logistics Encyclopedia
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Brazil Uruguay Agree on Mutual AEO Trade Recognition

Brazil Uruguay Agree on Mutual AEO Trade Recognition

Brazil and Uruguay signed an AEO Mutual Recognition Arrangement (MRA) pilot program, aiming to simplify customs clearance, enhance supply chain security, and promote bilateral and regional trade facilitation through joint certification of compliant traders. This represents a significant milestone in customs cooperation between the two countries and serves as a model for global trade security and facilitation. The MRA is expected to reduce border delays and costs for certified companies, fostering greater economic integration within the region.

12/30/2025 Customs Knowledge
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Tariff Hikes Deter Sellers From Amazon Prime Day

Tariff Hikes Deter Sellers From Amazon Prime Day

Due to tariff impacts, some Amazon sellers may cancel Prime Day promotions. High tariffs are driving up costs, putting pressure on seller profits and forcing them to re-evaluate their participation strategies. Sellers are actively seeking solutions, including raising prices or finding alternative sources of supply. This 'tariff storm' reflects the challenges faced by cross-border e-commerce and deserves attention. Sellers are trying to mitigate the negative effects of tariffs on their business during this important sales event.

12/30/2025 Customs Knowledge
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