Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

This article provides an in-depth analysis of Amazon ACOS (Advertising Cost of Sales), including its calculation formula, influencing factors, and optimization strategies. It aims to help sellers accurately measure advertising performance and improve profitability. The article details both classic and advanced ACOS calculation methods, analyzes key influencing factors such as product price, keyword selection, and Listing optimization. It also offers practical strategies and techniques to help you master Amazon advertising and achieve sales growth.

01/06/2026 Logistics Encyclopedia
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Guide to Building a Profitable Shopify Store for Global Ecommerce

Guide to Building a Profitable Shopify Store for Global Ecommerce

This article details the advantages of a Shopify independent website and provides a comprehensive guide to setting one up, helping you easily embark on a new cross-border e-commerce journey. It covers Shopify plan selection, store registration steps, store decoration settings, and operation optimization suggestions. The aim is to help cross-border e-commerce sellers break free from platform constraints and tap into the new blue ocean of cross-border e-commerce.

01/06/2026 Logistics Encyclopedia
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Amazons Backyard and Garden Market Nears Billiondollar Growth

Amazons Backyard and Garden Market Nears Billiondollar Growth

This article delves into the market trends of the courtyard category on Amazon, revealing the growth logic behind the hundred-billion-dollar market. By analyzing consumer demand, product selection strategies, and compliance certifications, it provides practical guidance for sellers to capitalize on the courtyard economy. The article emphasizes that cost-effectiveness, environmental awareness, and innovative products are key to success in this market. It offers insights on identifying profitable niches and navigating the competitive landscape.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Urged to Target Untapped Markets for Growth

Amazon Sellers Urged to Target Untapped Markets for Growth

This article reveals 10 key details for Amazon product selection, covering pricing, logistics, market competition, product quality, cost control, keyword optimization, supply chain management, seasonality, and repurchase attributes. It aims to help sellers accurately select products, reduce risks, increase profits, create bestsellers, and achieve long-term stable growth in their Amazon business. By focusing on these crucial aspects, sellers can make informed decisions and improve their chances of success in the competitive Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Prime Day Sellers Strategies for Boosting Profits

Amazon Prime Day Sellers Strategies for Boosting Profits

Amazon Prime Day 2.0 is approaching. This article analyzes the opportunities and challenges it presents, emphasizing the importance of product selection and proposing a new strategy of using automatic ads to supplement traffic for existing products. It reminds sellers to pay attention to traffic changes, take timely actions, and learn from the experiences of successful individuals to continuously improve their competitiveness. By doing so, sellers can achieve success in the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Shopee Ad Strategies Boost Traffic Cut Ineffective Campaigns

Shopee Ad Strategies Boost Traffic Cut Ineffective Campaigns

This article provides an in-depth analysis of Shopee advertising strategies, emphasizing the importance of traffic. It details keyword selection, bidding techniques, and budget control for search ads. By focusing on efficient product testing and dynamic adjustments, it helps sellers improve ad performance, achieve traffic growth, and increase order conversion rates. The strategies aim to optimize ad spend and maximize ROI for Shopee sellers looking to boost their store's visibility and sales.

01/06/2026 Logistics Industry Insights
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Black Friday Boosts Crossborder Ecommerce in Australia Europe

Black Friday Boosts Crossborder Ecommerce in Australia Europe

Global Black Friday and Cyber Monday reports are out, showing Australia experiencing a 24% surge in online spending, with footwear sales skyrocketing by 146%. The European market is also showing signs of recovery, with Italy witnessing an impressive 879% increase in online purchases. Cross-border e-commerce sellers should seize these market opportunities, adjust their product selection strategies, and optimize operations to excel during the Christmas shopping season and achieve sales growth.

01/16/2026 Logistics Industry Insights
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Temus Black Friday Surge Challenges Amazon Sellers

Temus Black Friday Surge Challenges Amazon Sellers

This article analyzes the impact of Temu's 'Black Friday' promotion on Amazon sellers, delving into product structure, price advantages, and customer perception. The conclusion suggests that Temu's impact is limited, and Amazon sellers should respond to the competition through differentiated product selection, supply chain optimization, and product innovation. Furthermore, it emphasizes the importance of utilizing data analytics tools for market research to stay ahead of the curve and cater to evolving consumer demands.

01/16/2026 Logistics Industry Insights
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South Koreas Ecommerce Booms in Pet Auto Accessories

South Koreas Ecommerce Booms in Pet Auto Accessories

The Korean e-commerce market holds significant potential, particularly driven by the 'single economy' and 'garage economy'. Pet supplies and automotive products are in high demand. To succeed, Chinese sellers need a deep understanding of the Korean market, focusing on precise product selection and offering high-quality, cost-effective items. Thorough market research and a tailored approach are crucial for successful market penetration and capturing a share of this growing e-commerce landscape.

01/16/2026 Logistics Industry Insights
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Ecommerce Success Requires More Than Just Amazon Ads

Ecommerce Success Requires More Than Just Amazon Ads

Amazon sellers often struggle with advertising, focusing solely on ad data without addressing underlying issues. To overcome this, sellers must move beyond data obsession and adopt a holistic operations perspective. This involves considering factors like product selection, listing optimization, competitive analysis, and pricing strategies. By comprehensively evaluating these elements, sellers can effectively improve advertising performance and drive revenue growth. A broader understanding beyond just advertising metrics is crucial for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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