Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

This article provides an in-depth analysis of the Amazon ASIN matrix, tailored for sellers to develop refined advertising strategies based on the product lifecycle. By categorizing ASINs into Rising Stars, Mainstays, Potentials, and Long Tails, it offers customized advertising solutions. The article also introduces official Amazon advertising diagnostic tools to help sellers improve advertising effectiveness and create best-selling products. This approach allows for targeted campaigns and optimized ad spend, leading to increased sales and overall success on the Amazon platform.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Guide to UPC Codes Key Insights

Amazon Sellers Guide to UPC Codes Key Insights

This article provides a comprehensive analysis of Amazon UPC codes, covering their definition, importance, purchase channels, usage methods, and differences from other product codes. It aims to help new sellers avoid UPC pitfalls, smoothly create product listings, and improve operational efficiency. It explains the significance of GS1 and how to properly acquire and utilize UPCs to ensure compliance and avoid listing issues on the Amazon marketplace. Understanding these aspects is crucial for successful product launches and long-term sales growth.

12/29/2025 Logistics Encyclopedia
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Ozon Faces Nasdaq Delisting Amid Russian Ecommerce Challenges

Ozon Faces Nasdaq Delisting Amid Russian Ecommerce Challenges

OZON faces a potential delisting from Nasdaq, but maintains a leading position and growth potential in the Russian e-commerce market. This analysis explores the reasons and impacts of the delisting threat, highlighting OZON's resilient growth and unique advantages. It also forecasts its future development. By actively addressing challenges and seizing market opportunities, OZON is expected to overcome difficulties and achieve sustainable growth. Despite the Nasdaq situation, its strong presence in Russia and adaptation strategies are key to its continued success.

12/29/2025 Logistics Industry Insights
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Douyin Shop Sellers Gain Tips to Optimize Product Listings

Douyin Shop Sellers Gain Tips to Optimize Product Listings

This paper addresses the difficulty in increasing product card traffic for TikTok Shops. It provides an in-depth analysis and corresponding solutions from three dimensions: initial store strategy, store experience score, and product title optimization. The paper emphasizes the strategic shift from sales activation to search optimization, raising the experience score above 4.6, and leveraging the e-commerce compass to optimize product titles. These strategies aim to help merchants break through traffic bottlenecks and improve overall performance on the TikTok Shop platform.

12/29/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Optimized Listing Titles

Ebay Sellers Boost Sales with Optimized Listing Titles

This article provides an in-depth analysis of eBay title rules and offers practical writing techniques to help you create high-converting listings. It covers various aspects, including keyword research, highlighting product features, emphasizing condition, avoiding meaningless modifiers, spell checking, avoiding synonym stuffing, using abbreviations cautiously, leveraging long-tail keywords, and A/B testing. By following these guidelines, you can accurately attract traffic and improve conversion rates on eBay. The goal is to optimize your titles for better visibility and ultimately, increased sales.

12/29/2025 Customs Knowledge
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US Tariffs Push Chinese Firms Toward Bonded Logistics Solutions

US Tariffs Push Chinese Firms Toward Bonded Logistics Solutions

US tariffs on Chinese goods present both opportunities and challenges for the DDP (Delivered Duty Paid) model. This analysis examines the timeline of tariff policies, uncovers potential risks associated with DDP, and offers strategic recommendations for sellers and freight forwarders. It emphasizes the importance of rational decision-making, risk diversification, and cost optimization in an uncertain environment. Navigating the complexities of US-China trade requires careful consideration of tariff implications and proactive adaptation to changing regulations to maintain profitability and competitiveness.

12/31/2025 Logistics
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Tiktok Tightens Rules on Reposted Content Affecting Sellers

Tiktok Tightens Rules on Reposted Content Affecting Sellers

TikTok's crackdown on duplicated content presents challenges for sellers facing traffic difficulties. This article analyzes TikTok's mechanisms for identifying copied videos, emphasizing the importance of original, high-quality content. It offers solutions for sellers, including understanding platform rules, precisely targeting users, creating original content, diversifying content formats, fostering collaborations, and utilizing data analysis for optimization. To thrive in this new environment, sellers must prioritize originality and engagement to overcome the traffic bottleneck caused by the platform's stricter enforcement of content policies.

12/31/2025 Logistics Industry Insights
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Ebay Expands Video Uploads for All Sellers to Drive Sales

Ebay Expands Video Uploads for All Sellers to Drive Sales

eBay has fully launched its store video feature, allowing all sellers to upload videos showcasing products and brand stories, aiming to improve user engagement and sales. Sellers can easily upload videos through Seller Hub, paying attention to video format, content, and cover image. Data-driven video marketing strategies are crucial; sellers should continuously optimize video content and marketing tactics based on data analysis results. This allows for a more effective and targeted approach to video marketing on the eBay platform.

12/31/2025 Logistics Industry Insights
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Google Ads Weighs Overseas Vs Domestic Accounts for ROI

Google Ads Weighs Overseas Vs Domestic Accounts for ROI

This article provides an in-depth analysis of the differences between Google overseas accounts and domestic accounts, comparing them in terms of account qualification, policy restrictions, payment methods, customer service, and account stability. It emphasizes that the real value of overseas accounts lies in the "recharge bonus" rather than simply high rebates. Practical advice is offered to readers on choosing the right Google Ads account based on different business goals, qualifications, and budget sizes, ultimately helping advertisers achieve ROI improvement.

12/31/2025 Logistics Industry Insights
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