Amazon Sellers Gain Edge with Keyword Optimization Strategies

Amazon Sellers Gain Edge with Keyword Optimization Strategies

This article provides an in-depth analysis of Amazon keyword operations, offering a complete practical guide from comprehensive keyword collection and categorization to matrix building and strategic implementation. It emphasizes the importance of keywords and shares methods for discovering them through front-end search, competitor analysis, and ABA tools. It also covers keyword classification and matrix construction techniques. The aim is to help sellers overcome traffic bottlenecks and improve product visibility and conversion rates on the Amazon platform. This guide offers actionable steps to boost product performance.

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

Algeria Boosts Trade Security with Dutch Customs Lab Aid

Algeria Boosts Trade Security with Dutch Customs Lab Aid

Algerian experts visited the Netherlands to study customs laboratories, aiming to adopt best practices for building a modern customs laboratory in Algeria. The visit focused on work organization, infrastructure, and technology application, with a deep dive into the laboratory's role in tariff classification. This initiative is part of the EU-World Customs Organization (WCO) HS-Africa Programme, designed to enhance customs management in African countries, promoting trade facilitation and security. The knowledge gained will contribute to Algeria's efforts to improve its customs procedures and efficiency.

New HS Codes Aim to Boost Sustainable Fishing Globally

New HS Codes Aim to Boost Sustainable Fishing Globally

This paper explores how the Harmonized System (HS) code can promote the sustainable development of global fisheries. By refining the classification of aquaculture products, establishing specific codes for key traded species, and incorporating CITES species and species with Codex Alimentarius standards into the HS code, making the HS code more 'green', it can better monitor and manage global fisheries trade, thereby achieving sustainable fisheries development. The paper argues that a more detailed and environmentally conscious HS code is crucial for effective fisheries management and conservation.

Global Air Cargo Industry Adapts to Stricter IATA Perishables Rules

Global Air Cargo Industry Adapts to Stricter IATA Perishables Rules

This IATA Perishable Cargo Regulations (PCR) course aims to enhance the safety and efficiency of fresh air cargo and unlock business opportunities. It covers PCR specifications, regulatory standards, stakeholder responsibilities, cargo classification, packaging requirements, documentation and labeling, temperature control, ground handling, emergency procedures, risk management, and market trends. It is suitable for aviation, logistics, and training personnel, helping you succeed in the field of fresh air cargo transportation. The course provides practical knowledge and insights to navigate the complexities of transporting perishable goods by air.

Guide to CE Certification for European Market Access

Guide to CE Certification for European Market Access

This article provides a detailed interpretation of the CE certification process in the European Union, covering key steps such as product classification and directive identification, certification mode selection, technical documentation preparation, product testing and evaluation, signing the declaration of conformity, and affixing the CE marking. It emphasizes the importance of CE certification for companies seeking to access the European market and highlights stricter certification requirements for specific products. Achieving CE compliance is crucial for ensuring products meet EU safety, health, and environmental protection standards.

Zinc Market Guide Purity Alloys and Trade Risks Explained

Zinc Market Guide Purity Alloys and Trade Risks Explained

This article provides a detailed interpretation of the classification standards for zinc and its products, including the definitions and distinctions between pure zinc, zinc alloys, and zinc powder, as well as the applications of different forms of zinc materials. It also lists relevant HS codes and offers practical advice for procuring zinc and its products, aiming to assist readers in making informed decisions and avoiding potential risks in international trade. This guide serves as a valuable resource for understanding zinc classifications and navigating the procurement process.

Fedex to Pay 228M in California Contractor Lawsuit

Fedex to Pay 228M in California Contractor Lawsuit

FedEx has agreed to pay $228 million to settle a California lawsuit involving over 2,300 independent contractors who claimed they were misclassified. This settlement stems from a court ruling that FedEx exerted excessive control over its drivers. The move serves as a warning to businesses to value worker rights, reflect on their employment models, and build a fairer business environment. The case highlights the ongoing debate surrounding the classification of workers and the potential for misclassification to deprive individuals of employee benefits and protections.

01/15/2026 Logistics
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Exploring the Nature of Contracts Between Freight Forwarders and Shippers in International Trade

Exploring the Nature of Contracts Between Freight Forwarders and Shippers in International Trade

This case study explores the complexities of the contractual nature between freight forwarders and shippers. With the development of international cargo transportation, maritime freight forwarders can act as either agents or carriers, leading to disputes regarding legal relationships. The crux lies in whether both parties negotiated freight for the entire transport; if the agent's role is not explicitly defined, they may be regarded as the carrier. The findings indicate that specific expressions of intent and the classification of cost types are crucial in determining the nature of the legal relationship.

07/28/2025 Logistics
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Malawi Boosts Customs Efficiency with Japanbacked HS Code Training

Malawi Boosts Customs Efficiency with Japanbacked HS Code Training

Sponsored by Japan Customs and organized by the World Customs Organization, a national HS workshop was held in Malawi to enhance the commodity classification skills of Malawian customs officers. The aim was to improve tax revenue efficiency and promote international trade development. The workshop focused on core HS principles and practical operations, emphasizing the importance of capacity building for a sound tax system and exploring the strategic significance of improving HS coding capabilities. This initiative underscores the commitment to strengthening customs operations through targeted training and international collaboration.