Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Supply Chain Talent Boosts Value in Global Connectivity

Supply Chain Talent Boosts Value in Global Connectivity

Global supply chain transformation demands new talent profiles. Individuals with end-to-end perspectives and cross-functional collaboration skills are crucial. Traditional supply chain models suffer from value leakage. Companies need to build end-to-end talent pools, through internal development and external hiring, equipped with data-driven decision-making, visual communication, modeling and forecasting, process optimization, and continuous learning capabilities. This will drive continuous supply chain optimization and value growth.

11/03/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Boost Sales Visibility

Amazon Sellers Adopt New Strategies to Boost Sales Visibility

This article provides four key Amazon Advertising strategies: define clear goals, precise targeting, reasonable budget allocation, and continuous optimization. These strategies help brands increase sales, improve profitability, and solidify market share. It emphasizes personalized strategies and continuous optimization, encouraging businesses to embrace change and win in the future. By focusing on these core principles, businesses can leverage Amazon Advertising to achieve significant growth and success in the competitive e-commerce landscape.

12/29/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Datadriven Keyword Strategies

Ebay Sellers Boost Sales with Datadriven Keyword Strategies

This article delves into how eBay sellers can optimize product titles using data analysis to improve visibility and conversion rates. It emphasizes the importance of assessing the current situation and details keyword selection strategies for different listing stages, methods for building a keyword database, principles for constructing titles, and the necessity of continuous optimization. Through data-driven optimization, sellers can effectively improve listing click-through rates, conversion rates, and ultimately, sales.

12/29/2025 Logistics Encyclopedia
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Ebay Sellers Adopt New Strategies to Boost Sales

Ebay Sellers Adopt New Strategies to Boost Sales

This article delves into key techniques for eBay sales optimization, including competitor analysis, continuous listing of new products, increasing transparency, and data-driven product selection. It emphasizes the importance of continuous optimization and personalized solutions, aiming to help sellers improve store sales. The strategies focus on understanding the market, keeping the store fresh, building trust with buyers, and making informed decisions based on sales data to maximize revenue and achieve significant sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers How to Optimize Lightning Deals for Sales

Amazon Sellers How to Optimize Lightning Deals for Sales

This article provides an in-depth analysis of Amazon Lightning Deal rules, emphasizing key considerations such as store reputation, product condition, and price locking to avoid deal cancellations. It also offers optimization strategies, including competitor analysis, keyword optimization, and pre-deal promotion, to help sellers improve deal performance and achieve sales growth. By focusing on these critical aspects, sellers can maximize the effectiveness of their Lightning Deals and drive significant revenue increases.

12/29/2025 Logistics Encyclopedia
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Google Ads Launches Precision Marketing Recommendation Tool

Google Ads Launches Precision Marketing Recommendation Tool

Google Ads recommendation tool is an AI-powered optimization system. By analyzing ad data, it provides personalized optimization suggestions for businesses, including improving click-through rates, precise targeting, optimizing bids and budgets. This helps businesses increase their return on advertising investment. However, it's important to be aware of industry limitations and maintain a critical mindset towards the suggestions provided. The tool aims to enhance campaign performance and efficiency through data-driven insights.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Weigh Shortterm Risks Against Longterm Growth

Amazon Sellers Weigh Shortterm Risks Against Longterm Growth

Amazon Listing optimization is crucial for enhancing product competitiveness. This paper explores the potential for sales decline following Listing modifications, emphasizing the necessity of optimization. It proposes principles such as defining clear objectives, proceeding cautiously, and continuously tracking data. The aim is to assist sellers in making informed decisions balancing short-term risks and long-term benefits. Careful planning and monitoring are essential to ensure that Listing changes positively impact sales and visibility on Amazon.

12/29/2025 Logistics Encyclopedia
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Google Search Console Guide Boosts Website Performance

Google Search Console Guide Boosts Website Performance

Google Search Console (GSC) is a free and powerful tool that allows you to monitor your website's health, identify issues, and improve your SEO ranking. It provides valuable insights into how Google crawls and indexes your site, helping you optimize its performance in search results. By using GSC, you can track keywords, identify crawl errors, submit sitemaps, and understand user search behavior, ultimately leading to better visibility and organic traffic.

12/29/2025 Logistics Encyclopedia
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Google Search Console Enhances User Permission Controls

Google Search Console Enhances User Permission Controls

This article provides a detailed guide on how to invite users to Google Search Console. It explains the meaning and suitable scenarios for three permission levels: Owner, Full, and Restricted. This helps you collaborate securely and efficiently with your team, ultimately improving website operation efficiency. Learn how to delegate tasks effectively and manage access rights to optimize your SEO efforts and maintain control over your website's data within Google Search Console.

12/30/2025 Logistics Encyclopedia
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