Shopee Sellers Gain New Strategies for Product Promotion

Shopee Sellers Gain New Strategies for Product Promotion

Shopee cross-border e-commerce promotion requires refined operations. New stores should focus on accumulating traffic, while established stores should explore diverse channels. Integrating social e-commerce and data-driven optimization is crucial for achieving performance growth. This includes leveraging social media platforms for marketing, analyzing data to understand customer behavior, and continuously adjusting strategies to maximize ROI. Effective promotion involves understanding Shopee's platform algorithms and utilizing them to increase product visibility and drive sales. Ultimately, a strategic and data-backed approach is key to success in the competitive Shopee marketplace.

01/06/2026 Logistics Encyclopedia
Read More
US Inflation Persists As Consumer Spending Stays Strong

US Inflation Persists As Consumer Spending Stays Strong

Jared Bernstein, Chairman of the Council of Economic Advisers, analyzed the US economic situation during a media call at the Port of Los Angeles. He emphasized the importance of intermediate goods trade, highlighting consumer spending as a key economic driver. Bernstein acknowledged that inflationary pressures persist. He argued for balancing growth with stability, addressing structural challenges to ensure steady economic progress. The administration is focused on navigating these complexities to foster a resilient and sustainable economy, while closely monitoring global economic trends and their potential impact on the US.

01/21/2026 Logistics Industry Insights
Read More
Chinese Ritual Paper Gains Popularity in Overseas Markets

Chinese Ritual Paper Gains Popularity in Overseas Markets

Chinese hell money has unexpectedly gained popularity in overseas markets, achieving high-premium sales through cross-border e-commerce platforms. Social media dissemination and cultural differences are key factors in its success. This article analyzes the opportunities and challenges of hell money exports, highlighting the growth potential in emerging areas like pet funeral services. The global funeral service market is substantial, and Chinese companies should seize the opportunity to actively explore overseas markets, adapting their offerings to local customs and regulations while addressing potential cultural sensitivities associated with the trade.

01/15/2026 Logistics Industry Insights
Read More
Portable Projectors Transform Outdoor Entertainment and Business

Portable Projectors Transform Outdoor Entertainment and Business

This article provides an in-depth analysis of outdoor projectors, market demands, and marketing strategies, while also highlighting key considerations for cross-border e-commerce sellers. When selecting an outdoor projector, factors like brightness, dust and water resistance, and portability are crucial. Successful marketing strategies involve precise targeting, content marketing, and social media promotion. Furthermore, cross-border e-commerce sellers should pay attention to regulatory compliance, logistical considerations, and pricing strategies to ensure smooth business operations. This comprehensive overview aims to equip sellers with the knowledge needed to thrive in this growing market.

01/19/2026 Logistics Industry Insights
Read More
Hama Beads Tap Into Billiondollar Stressrelief Market

Hama Beads Tap Into Billiondollar Stressrelief Market

Perler beads have transitioned from a niche toy to a Gen Z stress-relief favorite, offering low barriers to entry and high feedback. Social media platforms fueled its popularity, leading to surging sales on e-commerce platforms and growing interest in offline experiences. Celebrity endorsements, IP collaborations, and nostalgia trends further boosted its growth. Low costs, design innovation, and production upgrades support this billion-dollar market, with high-premium potential in overseas markets. The rise of Perler beads reflects the stress-relief economy, indicating the commercial potential of niche markets.

01/06/2026 Logistics Industry Insights
Read More
Music Brands Use Influencer Marketing to Expand Globally

Music Brands Use Influencer Marketing to Expand Globally

This article delves into the influencer marketing strategies employed by three musical instrument brands venturing overseas: LAVA ME, Donner, and Pearl River Piano. LAVA ME leverages endorsements from fingerstyle guitar masters, Donner opts for authoritative reviews from professional media, and Pearl River Piano collaborates with local experts for contextualized recommendations. The article summarizes the universal principles of influencer marketing for musical instrument brands expanding globally, offering valuable lessons for other brands to learn from. This analysis provides insights into effective strategies for reaching international audiences and building brand awareness.

01/26/2026 Logistics Industry Insights
Read More
International Maritime Freight Forwarding Positions Responsibilities and Operation Procedures Training Guide

International Maritime Freight Forwarding Positions Responsibilities and Operation Procedures Training Guide

This training guide primarily introduces the responsibilities and operational processes of various positions in international maritime freight forwarding. It emphasizes the importance of self-discipline and details the specific responsibilities and work requirements for different roles, as well as the operational procedures at each stage. By clarifying job responsibilities and establishing efficient workflows, the guide aims to enhance overall work efficiency and customer service quality, providing support for enterprises in a competitive environment.

07/21/2025 Logistics Encyclopedia
Read More
Customs EDI Upgrade Disrupts Freight Forwarders Cargo Flow

Customs EDI Upgrade Disrupts Freight Forwarders Cargo Flow

Recent Customs EDI system upgrades have led to cargo detention. This article analyzes the causes of the issue and provides recommendations: monitor system status, proactively self-check documents, and urgently address detention situations. Freight forwarders need to stay informed to ensure smooth trade operations. By paying attention to these key areas, freight forwarders can mitigate the negative impacts of the EDI system upgrade and minimize cargo delays, ultimately facilitating efficient and reliable international trade.

08/22/2025 Customs Knowledge
Read More
Residential Surcharges Drive Up International Shipping Costs

Residential Surcharges Drive Up International Shipping Costs

This article delves into the charging logic of residential surcharges for international express deliveries, revealing its connection to delivery efficiency and operational costs. It provides practical tips to avoid these fees, including optimizing address information, choosing commercial addresses, and utilizing self-pickup services. These strategies help readers effectively control logistics costs when shipping internationally. The analysis aims to empower consumers and businesses to make informed decisions and minimize unnecessary expenses associated with international express shipping.

11/03/2025 Logistics Encyclopedia
Read More
Amazon Sellers Face Fraudulent Copyright Claims in Gift Category

Amazon Sellers Face Fraudulent Copyright Claims in Gift Category

Amazon's gift category has recently experienced a large-scale malicious copyright complaint attack, causing many listings to be suppressed. This article analyzes the causes and impact of these malicious complaints and provides sellers with coping strategies, including self-examination, active communication, preparing appeal materials, and seeking professional help. It also calls on Amazon to improve its complaint mechanism, create a fair competitive market environment, and protect the rights and interests of sellers.

01/04/2026 Logistics Industry Insights
Read More