seeding marketing News

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights

Tiktok Influencer Marketing Four Key Strategies for Success

This article unveils four key secrets to successful influencer marketing on TikTok: trusting influencers and empowering creative control, crafting clear statements of work to standardize collaborations, embracing experimentation and risk-taking, and building long-term partnerships to enhance user trust. By mastering these strategies, brands can effectively expand their reach on the TikTok platform, build a loyal user base, and ultimately drive sales growth. These insights help brands navigate the dynamic TikTok landscape and optimize their influencer marketing efforts for maximum impact.

01/06/2026 Logistics Industry Insights

Tiktok Tests Photo Mode for Global Marketing Expansion

TikTok has launched an image-text mode, allowing users to upload images with background music slideshows, drawing on Douyin's successful experience. This aims to expand content formats and attract e-commerce sellers. The new mode offers advantages such as high information density and efficient reading. However, its acceptance in overseas markets remains to be seen. Simultaneously, TikTok has upgraded its editing tools and increased description length, providing e-commerce sellers with more marketing opportunities. This move could significantly impact how brands engage with audiences and drive sales on the platform.

01/06/2026 Logistics Industry Insights

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia

UAE Consumer Trends Key to World Cup Marketing

Digital Turbine research reveals viewing habits, app preferences, and advertising touchpoints of UAE consumers during the World Cup. It suggests that cross-border e-commerce businesses should leverage multi-channel coverage, content marketing, precise targeting, and rapid response strategies to seize World Cup marketing opportunities and achieve brand and sales growth. Understanding these consumer insights is crucial for effective campaign planning and maximizing ROI in the competitive UAE e-commerce landscape during this high-engagement period.