US Trademark Guide for Ecommerce Sellers on Usage Proof

US Trademark Guide for Ecommerce Sellers on Usage Proof

This article focuses on the challenge of providing a 'specimen of use' in US trademark registration. It details the standards for acceptable specimens, including website links, product images, and sales order screenshots, and lists common examples of unacceptable specimens. Furthermore, it introduces the 'intent-to-use application' as an alternative strategy to help sellers avoid risks and efficiently complete trademark registration. This option allows applicants to file before actual commercial use, providing a pathway to secure trademark rights based on a bona fide intention to use the mark in the future.

12/30/2025 Customs Knowledge
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Amazon Sellers Gain Edge with Browse Tree Guide Mastery

Amazon Sellers Gain Edge with Browse Tree Guide Mastery

This article delves into the Amazon Product Category Tree and Browse Tree Guide (BTG), explaining how to leverage BTG to optimize Listing pages and improve product ranking and sales. It emphasizes the crucial role of BTG in enhancing product visibility, improving search relevance, enhancing user experience, and optimizing advertising campaigns. Detailed optimization steps and case studies are provided to help sellers stand out in the Amazon marketplace. The guide offers practical advice on selecting the correct categories and keywords within the BTG to maximize product reach and conversion rates.

12/30/2025 Logistics Encyclopedia
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Tiktok Emerges As Key Platform for Crossborder Ecommerce

Tiktok Emerges As Key Platform for Crossborder Ecommerce

TikTok e-commerce, an emerging cross-border e-commerce model, offers new global market opportunities for brands with its powerful content creation capabilities, precise algorithm recommendations, and highly interactive user community. This article delves into the operational mechanisms, business models, success stories, and challenges of TikTok e-commerce. It provides cross-border sellers with a practical guide to navigate the burgeoning TikTok e-commerce landscape and achieve business growth. It analyzes key strategies and considerations for leveraging TikTok's unique features to reach a global audience and drive sales.

12/30/2025 Logistics Industry Insights
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Middle East Tensions Escalate: Freight Market Volatile

Middle East Tensions Escalate: Freight Market Volatile

Tensions in the Middle East have sharply escalated due to the potential U.S. military strikes on Iran. The freight market has reacted swiftly, with significant increases in VLCC and LR2 freight rates, alongside soaring insurance costs. The international community urges for a peaceful resolution to the conflict to prevent the situation from spiraling out of control.

06/23/2025 Logistics
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Shein Raises Prices Amid US Tariff Policy Adjustments

Shein Raises Prices Amid US Tariff Policy Adjustments

Fast-fashion platform Shein has preemptively raised prices, with some items increasing by as much as 377%, in response to US tariff policies. A wave of price hikes is also observed on platforms like Amazon, raising consumer concerns about an economic downturn. Cross-border e-commerce businesses need to actively address tariff challenges, and consumers should rationally view price fluctuations. The price increases are a direct result of increased costs due to tariffs, impacting both businesses and consumers alike.

12/30/2025 Customs Knowledge
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Tiktok Shop Shifts to Managed Model in Crossborder Ecommerce

Tiktok Shop Shifts to Managed Model in Crossborder Ecommerce

TikTok e-commerce is reportedly launching a "fully managed" model, where merchants only supply goods and the platform handles operations. This aims to shorten the sales process and improve efficiency, with plans to fully open the Shop function in the US this year. The fully managed model is becoming an industry trend, testing the platform's product selection and operational capabilities, while also bringing opportunities and challenges to merchants. TikTok e-commerce is accelerating its transformation, and the combination of its massive traffic and the fully managed model may reshape the landscape of cross-border e-commerce.

12/30/2025 Logistics Industry Insights
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How Industry Logistics Solutions Quickly Gain Customer Favor

How Industry Logistics Solutions Quickly Gain Customer Favor

This article explores strategies for logistics companies to efficiently sell industry solutions, focusing on key steps such as building trust, accurately understanding customer needs, providing innovative insights, guiding customers through scenarios, and optimizing collaborative interactions. These approaches aim to facilitate faster acceptance and implementation of solutions by customers.

07/23/2025 Logistics
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United Nations Convention On Contracts For The International Sale Of Goods The Legal Foundation Of Global Trade

United Nations Convention On Contracts For The International Sale Of Goods The Legal Foundation Of Global Trade

The United Nations Convention on Contracts for the International Sale of Goods provides a legal framework for global trade, eliminating barriers caused by legal discrepancies. This convention promotes flexibility in contracts and principles of fairness, ensuring that the rights and obligations of both parties are clearly defined, thus fostering the continued development of honest international transactions.

07/24/2025 Logistics Encyclopedia
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Amazon Warns Apparel Sellers of Rising Return Rates

Amazon Warns Apparel Sellers of Rising Return Rates

Amazon is issuing warnings to merchants, particularly apparel sellers, with 'high return rates.' This aims to reduce platform operating costs and enhance shopping transparency. This article delves into the causes of high return rates, explores the impact of the 'high return rate' label, and provides effective strategies for sellers to lower their return rates. The goal is to help sellers succeed in the competitive e-commerce market by improving product quality, providing accurate descriptions, and offering better customer service, ultimately leading to higher customer satisfaction and reduced return rates.

12/29/2025 Logistics Industry Insights
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