Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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Air Freight Strategies for Peak Season Challenges

Air Freight Strategies for Peak Season Challenges

Booking lead time for international air freight varies depending on factors like peak/off-season, cargo type, and route popularity. Advance planning is crucial during peak seasons. Strategies include tiered booking, securing confirmed space, compliant declarations, flexible capacity options, and contingency plans to ensure smooth shipment. This guide provides detailed booking tips to help you secure space, control costs, and avoid common pitfalls in international air freight, especially during busy periods.

01/15/2026 Logistics
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Global Airport Slot System Undergoes Major Reforms

Global Airport Slot System Undergoes Major Reforms

Global airport slot management is facing calls for change. The current 80/20 rule is controversial, highlighting the core trade-off between efficiency and fairness. Reforms must balance uniformity and flexibility, considering the interests of all stakeholders and ensuring fair competition for new entrants, ultimately promoting the healthy development of the aviation industry. The pandemic has accelerated the transformation process, and future systems will be more flexible, transparent, and efficient.

01/20/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with External Traffic Lightning Deals

Amazon Sellers Boost Sales with External Traffic Lightning Deals

Struggling with low traffic on your Amazon store? This article reveals how to leverage off-Amazon traffic in conjunction with Lightning Deals to achieve explosive sales growth. Say goodbye to high-cost, low-return influencer marketing and master the secrets to generating massive orders. Learn how to double your Amazon store's orders by strategically combining external traffic sources with compelling deals, resulting in a significant boost in sales and overall performance.

01/22/2026 Logistics Encyclopedia
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Freight Forwarders Face Postclearance Challenges Detention Fees

Freight Forwarders Face Postclearance Challenges Detention Fees

This article interprets common issues in freight forwarding, including terminal operations after customs clearance, detention charge standards, and handling discrepancies in bills of lading. It emphasizes the differences in cut-off times among shipping companies and the importance of accurate information when confirming bills of lading. The analysis also covers VGM submission and discrepancies in cargo quantity, providing practical insights for freight forwarders to navigate these challenges effectively and minimize potential errors and costs.

08/22/2025 Logistics Encyclopedia
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Ningbo Port Streamlines Customs Clearance for Cargo Efficiency

Ningbo Port Streamlines Customs Clearance for Cargo Efficiency

This article focuses on the customs clearance process at Ningbo Port, addressing frequently asked questions regarding dangerous goods transportation, differentiation between domestic and foreign trade, information inquiries, and cut-off times. It also highlights the procedural differences between Shanghai Port and Ningbo Port. The aim is to help cargo owners complete cargo transportation efficiently and conveniently, avoiding unnecessary delays and losses. This guide provides practical information for navigating the complexities of Ningbo Port's customs procedures.

08/23/2025 Port Encyclopedia
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Yangshan Port Guide Streamlines Shipping Operations

Yangshan Port Guide Streamlines Shipping Operations

This article addresses common issues encountered during Yangshan Port consolidation, including customs clearance, port entry, weight inquiries, container drop-off, congestion, container return, container pickup, distance, customs declaration deadlines, re-allocation fees, and inspection. It provides comprehensive answers and practical suggestions to help you navigate the challenges of Yangshan Port consolidation smoothly. The guide aims to simplify the process and offer valuable insights for efficient and cost-effective operations within the port.

08/22/2025 Port Encyclopedia
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Freight Forwarders Gain Expert Insights on Global Shipping

Freight Forwarders Gain Expert Insights on Global Shipping

Freight Forwarding Encyclopedia aims to solve freight forwarding and consolidation challenges, providing a platform for experience exchange. It covers common issues such as demurrage fees, duplicate container numbers, container drop-off and vessel schedules, and continuously optimizes user experience to support foreign trade logistics. The content helps users navigate complex situations and improve their efficiency in international shipping. We strive to provide practical solutions and insights for smoother and more cost-effective freight forwarding operations.

08/22/2025 Logistics Encyclopedia
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Data Reveals Topselling Amazon States for Sales Growth

Data Reveals Topselling Amazon States for Sales Growth

This article reveals how to precisely identify states with concentrated product sales by analyzing Amazon backend data. It explores leveraging this information to optimize inventory management, advertising campaigns, overseas warehouse deployment, and off-Amazon promotion strategies. The ultimate goal is to improve store turnover efficiency and increase sales volume. By understanding where your products are selling best, you can tailor your efforts for maximum impact and reduce unnecessary costs associated with inefficient resource allocation.

01/04/2026 Logistics Encyclopedia
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