Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Chinese Apparel Brands Turn to Livestreaming Amid Global Market Pressures

Facing new challenges in the global apparel market, Chinese apparel companies are actively transforming, from boss-led live streaming to overseas brand expansion, reflecting the industry's determination to change. This article analyzes the characteristics of the global apparel market and proposes solutions such as brand building, accurate product selection, and creating consumer scenarios. Using Shein as an example, it explores how Chinese apparel companies can seize opportunities in the global market and achieve sustainable development. The focus is on strategies for Chinese brands to succeed in a competitive international landscape.

01/05/2026 Logistics Industry Insights
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Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

The 30th anniversary of diplomatic relations between China and South Korea and the entry into force of RCEP bring new opportunities for cross-border e-commerce. The Korean e-commerce market has huge potential. To seize the market opportunity, Chinese companies should attach importance to trademark registration, follow the "first-to-file" principle, and understand the Korean trademark registration process, characteristics, and required materials to avoid brand damage. Early registration is key to protecting your brand and establishing a strong presence in the Korean market.

01/05/2026 Customs Knowledge
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US Industrial Real Estate Vacancy Rates Stabilize Amid Market Resilience

US Industrial Real Estate Vacancy Rates Stabilize Amid Market Resilience

A recent report indicates that the US industrial real estate vacancy rate stabilized at 6.6% in the third quarter, reversing a previous upward trend. This is attributed to strong leasing demand from third-party logistics companies and a decrease in new construction projects. The future market trend will depend on macroeconomic factors and supply chain dynamics. Continued monitoring of these elements is crucial for assessing the industrial real estate sector's performance and potential shifts in vacancy rates.

01/07/2026 Logistics Industry Insights
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US Industrial Real Estate Demand Stays Strong Despite Market Shifts

US Industrial Real Estate Demand Stays Strong Despite Market Shifts

A CBRE report indicates continued strong demand in the US industrial real estate leasing market, with vacancy rates holding steady at 6.6% in Q3. E-commerce remains a significant driver, with 3PL logistics companies being key tenants. Completions are increasing, potentially leading to a more balanced market. Moving forward, it's crucial to monitor market dynamics and structural shifts. The industrial sector continues to benefit from strong consumer demand and supply chain optimization strategies.

01/07/2026 Logistics Industry Insights
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Chinese Brand Supernote Thrives in Niche Market with slow Philosophy

Chinese Brand Supernote Thrives in Niche Market with slow Philosophy

Supernote achieved growth by targeting a niche market with a 'slow philosophy'. They leveraged social media marketing to generate word-of-mouth buzz and used foreign media endorsements to build brand trust. Their success demonstrates that niche segments can foster significant brand growth, offering valuable lessons for DTC brands. By focusing on a specific audience and building credibility through both organic reach and external validation, Supernote carved out a successful space for themselves, proving that a broad reach isn't always necessary for impactful brand building.

01/07/2026 Logistics Industry Insights
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US Consumer Spending Rises Amid Strong Job Market Amazon Adapts

US Consumer Spending Rises Amid Strong Job Market Amazon Adapts

Strong US employment data and a record-low unemployment rate are laying the foundation for a consumer recovery. Amazon's adjusted logistics strategy, including scaling back Prime Air and increasing ground transportation investment, signals an optimistic outlook on the US economy and consumer spending. Cross-border e-commerce sellers should closely monitor market trends and adapt their business strategies to capitalize on the consumption recovery opportunities. This shift in Amazon's strategy reflects a broader expectation of sustained economic growth and increased consumer demand.

01/07/2026 Logistics Industry Insights
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FMC Registration: The Essential Passport for NVOCCs Entering the U.S. Market

FMC Registration: The Essential Passport for NVOCCs Entering the U.S. Market

This article examines the significance and process of FMC registration for NVOCCs, highlighting its legal compliance, client trust, and risk management benefits. It outlines application requirements and ongoing compliance obligations, while advising professionals to master relevant industry knowledge for competitive advantage. FMC registration plays a vital role in promoting healthy development of the US freight market.

07/17/2025 Logistics Encyclopedia
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Air Cargo Market Struggles to Rebound As Peak Season Ends Early

Air Cargo Market Struggles to Rebound As Peak Season Ends Early

The 2023 air cargo peak season is facing weak rebound, with shippers placing orders early indicating a slowdown in demand and freight rates not rising as expected. Although some airlines benefit from e-commerce demand, the overall cargo market remains complex and volatile, with future growth constrained by a slowdown in manufacturing and various supply chain issues.

12/02/2024 Logistics
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Container Ship Leasing Market Booms Domestic Trade Vessels Present New Opportunities

Container Ship Leasing Market Booms Domestic Trade Vessels Present New Opportunities

With the surge in global container demand, the ship leasing market is booming, and international shipping companies are increasingly focusing on domestic container vessels in China. Companies like CMA CGM and X-Press Feeders are leasing domestic ships, indicating a rising trend in rental prices. The market is expected to remain elevated, potentially experiencing an extended peak season. Flexible capacity allocation within the industry will provide competitive advantages for all parties involved.

07/23/2025 Logistics
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