Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Etsy Faces Growth and Hurdles in Handmade Ecommerce

Etsy Faces Growth and Hurdles in Handmade Ecommerce

Etsy, a handmade e-commerce platform, attracts many sellers with its unique advantages. This article analyzes Etsy's strengths, ideal target audience, and the opportunities and challenges faced by Chinese sellers. Addressing the high account suspension rate on Etsy, it provides practical guidelines for risk avoidance, aiming to help sellers develop steadily on the platform. This includes understanding Etsy's policies, optimizing product listings, and building a strong customer relationship to minimize the risk of account suspension and ensure sustainable growth on Etsy.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon sellers should be aware of the risk of storage limits if their IPI score falls below 400, especially as peak season approaches. This article analyzes the importance and influencing factors of the IPI score and provides practical tips for improving it. These include reducing excess inventory, fixing stranded inventory, hiding restock recommendations for SKUs not being replenished, and optimizing low sell-through rate SKUs. Sellers should prioritize their IPI score and take effective measures to ensure peak season sales are not affected.

12/30/2025 Logistics Encyclopedia
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VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

This article delves into the crucial role of VAT invoices in Amazon account appeals. It details the importance of invoices, issuance standards, and key considerations. The article emphasizes that regularly issuing genuine and valid VAT invoices is vital for increasing the success rate of appeals. It also provides practical operational guidelines for sellers, helping them successfully pass Amazon account verification. Understanding and properly managing VAT invoices can significantly improve a seller's chances of reinstating their account and maintaining good standing with Amazon.

12/30/2025 Customs Knowledge
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Amazon Auto Ads Boost Performance with Datadriven Keywords

Amazon Auto Ads Boost Performance with Datadriven Keywords

This paper delves into the refined management of Amazon automatic advertising keywords. Utilizing data-driven selection criteria, high-performing keywords are 'promoted' to manual campaigns, employing a combination of broad and exact match types. Furthermore, it proposes ROAS or conversion rate-based negative keyword strategies for underperforming terms. The aim is to assist sellers in optimizing their advertising structure, improving ad performance, and ultimately achieving sales growth. This approach emphasizes leveraging data insights to enhance both automatic and manual advertising strategies.

12/30/2025 Logistics Industry Insights
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Crossborder Trucking Costs Rise Between HCMC and Changsha

Crossborder Trucking Costs Rise Between HCMC and Changsha

This paper delves into the characteristics, freight rate influencing factors, and logistics service content of road transportation from Changsha to Ho Chi Minh City, providing a reference for companies engaged in cross-border transportation. It focuses on the impact of transportation distance, cargo type, time, season, fuel prices, customs clearance fees, and market competition on freight rates. The paper also emphasizes the factors to consider when selecting a logistics service provider, including qualifications, experience, service scope, price, and insurance coverage, offering guidance for informed decision-making.

08/21/2025 Logistics
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Shipping Industry Adapts Strategies Amid Commodity Slump

Shipping Industry Adapts Strategies Amid Commodity Slump

The international commodity market continues its downward trend, leaving the shipping industry facing plummeting freight rates, declining port throughput, and layoffs by shipping giants. This analysis examines the triple headwinds of expected Fed rate hikes, slowing Chinese demand, and falling crude oil prices. It explores how shipping companies can address these challenges by controlling costs, expanding business, embracing technology, and strengthening cooperation. Furthermore, it highlights opportunities in emerging markets and the Belt and Road Initiative, preparing for the 'post-winter era' in the shipping industry.

09/26/2025 Logistics
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Kapital Bank Azerbaijan Simplifies SWIFT Transfers for Global Payments

Kapital Bank Azerbaijan Simplifies SWIFT Transfers for Global Payments

This article provides a detailed analysis of the application scenarios of Kapital Bank Azerbaijan's SWIFT code, AIIBAZ2XXXX. It offers optimization strategies for cross-border money transfers, including choosing the appropriate transfer method, understanding transfer fees, and paying attention to exchange rate fluctuations. The aim is to help users complete international remittances more securely and efficiently. It covers key aspects of using the SWIFT code for international transactions involving Kapital Bank and provides practical advice for minimizing costs and maximizing security during the transfer process.

09/03/2025 International Settlement
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Guide to Laos Currency Understanding the Lao Kip LAK

Guide to Laos Currency Understanding the Lao Kip LAK

This article provides a comprehensive overview of the Lao Kip (LAK), covering its basic information, historical evolution, currency denominations, exchange rate inquiries, issuing institution, and usage. The aim is to help readers gain an in-depth understanding of the Lao Kip, providing a reference for travel, trade, or investment. It details the key aspects of the currency, offering valuable insights for those interested in the Lao economy and its financial system. This information is crucial for anyone dealing with Lao Kip in any capacity.

09/03/2025 Exchange Rate Query
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Sinoeuropean Ecommerce Trade Hits Record High

Sinoeuropean Ecommerce Trade Hits Record High

China-Europe cross-border e-commerce has exceeded €124 billion, with an impressive annual growth rate of 12%, demonstrating strong momentum. E-commerce trade not only promotes economic growth in both regions but also fosters cooperation in digital technology, logistics, and other fields. Despite challenges such as competition and trade regulations, the future development potential of China-Europe e-commerce trade is significant and promising. The continued growth and collaboration in this sector are poised to shape the future of trade relations between China and Europe.

11/03/2025 Logistics Industry Insights
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