Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Guide to Selling on Ebay in Europe for Beginners

Guide to Selling on Ebay in Europe for Beginners

This article analyzes the eBay European market for new sellers, highlighting that it's not a single entity but comprises multiple independent sites. It examines the characteristics, advantages, and disadvantages of each site, including traffic, sales volume, and competition levels. The article provides product selection advice, emphasizing starting small and gradually expanding. It suggests leveraging translation tools to overcome language barriers and ultimately achieve success in the eBay European market. This approach allows new sellers to navigate the complexities and build a sustainable business.

01/06/2026 Logistics Encyclopedia
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Douyin Ecommerce Key Strategies for Store Integration

Douyin Ecommerce Key Strategies for Store Integration

This article delves into the differences and connections between TikTok Shop and Product Showcase, detailing the process and advantages of binding a Shop to a Showcase. It provides binding suggestions for different store types, helping you clarify e-commerce models, master TikTok, and monetize traffic. Learn how to effectively link your TikTok Shop to your product showcase for increased visibility and sales. Optimize your strategy based on your specific store needs and unlock the full potential of TikTok's e-commerce features.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Guide Three Steps to Bestseller Success

Amazon Sellers Guide Three Steps to Bestseller Success

This article presents a three-step method for Amazon product selection competitor analysis: defining the competitive landscape, screening core competitors, and deeply analyzing competitor operational details. Through product analysis, listing optimization, price and profit calculation, user feedback analysis, infringement risk assessment, and seller strength evaluation, it helps sellers avoid product selection risks, create high-quality products, and enhance Amazon operational competitiveness. The method provides insights into identifying successful strategies and potential pitfalls, ultimately leading to improved sales and profitability on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Tiktok Shop Aims to Improve Seller Experience Scores

Tiktok Shop Aims to Improve Seller Experience Scores

This article addresses the challenge of improving TikTok Shop experience scores, especially for shops below 4.5. It provides refined operational strategies by analyzing the importance of the experience score. A phased improvement plan is proposed: high-scoring shops should focus on order fulfillment and customer service, while low-scoring shops should use promotional items to attract traffic and optimize customer service and delivery. The core lies in product selection, shipping, and after-sales service to ensure a steady increase in the experience score.

01/16/2026 Logistics Encyclopedia
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Eight Key Strategies for Successful Ecommerce Store Operations

Eight Key Strategies for Successful Ecommerce Store Operations

This article provides a comprehensive analysis of eight key knowledge points for independent website operation, covering target positioning, platform differences, suitable audiences, success factors, operational mindset, multilingual strategies, promotion methods, and common promotional combinations. It aims to help cross-border e-commerce sellers quickly get started with independent websites, build a private domain traffic pool, enhance brand power, and achieve business growth. The guide offers a practical roadmap for establishing a successful online presence and driving sales through a self-owned platform.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face 279B Returns Surge Postholidays

Amazon Sellers Face 279B Returns Surge Postholidays

Online shopping returns in the US are projected to reach $279.03 billion, with third-party marketplaces accounting for $43.5 billion. Sellers face high costs and bizarre return reasons. To combat this, sellers need to improve product quality and description accuracy, proactively address negative reviews and return requests, enhance after-sales service, optimize inventory management, and conduct data analysis and risk control. Strengthening brand building, differentiating themselves competitively, and implementing refined operations are crucial for navigating the challenges of high return rates.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Ad Performance with ASIN Targeting

Amazon Sellers Boost Ad Performance with ASIN Targeting

This article provides an in-depth analysis of Amazon ASIN targeting advertising strategies. It emphasizes the importance of precise targeting timing and review accumulation. It also details how to select suitable ASINs for targeting and implement refined advertising operation strategies. This guide helps you master Amazon advertising, improve product conversion rates, and achieve sales growth. It covers key aspects like competitor ASIN selection, keyword optimization within the ASIN targeting campaign, and bid management techniques to maximize ROI and minimize wasted ad spend.

01/16/2026 Logistics Encyclopedia
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Amazons newer Model Feature Increases Seller Traffic

Amazons newer Model Feature Increases Seller Traffic

Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.

01/16/2026 Logistics Encyclopedia
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