Southwest Airlines Expands Routes in Chicago and Houston
Southwest Airlines' entry into Chicago O'Hare and Houston Intercontinental airports marks a key strategic expansion. By analyzing market gaps, customer demographics, and competitive landscapes, this move reveals a data-driven approach to route selection. The aim is to improve capacity utilization, strengthen market position, and potentially foreshadow further global expansion in the future. The analysis highlights how Southwest leverages data to identify opportunities and optimize its network, demonstrating a calculated and strategic approach to growth within the competitive airline industry.









