Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
Read More
Ecommerce Brands Turn to Microinfluencers for Growth

Ecommerce Brands Turn to Microinfluencers for Growth

This paper delves into how small and medium-sized cross-border e-commerce sellers can achieve low-cost, high-efficiency growth through KOC marketing. It details the advantages of KOCs, how to precisely target KOC partners, and provides three effective ways to find KOCs: Google search, social media, and KOC platforms. Furthermore, it offers methods for establishing long-term cooperative relationships with KOCs, helping cross-border e-commerce sellers stand out in the fierce market competition. The focus is on practical strategies for implementation and maximizing ROI.

12/31/2025 Logistics Industry Insights
Read More
Ebay Sellers Boost Sales with Optimized Product Images

Ebay Sellers Boost Sales with Optimized Product Images

This article delves into the importance of eBay main images and provides optimization methods. It emphasizes using a white background to highlight products and details six key image optimization strategies: simplicity, compliance, mobile optimization, multi-angle views, close-up shots, and diversified shooting. The goal is to help sellers create more attractive main images, improve product click-through rates and conversion rates, ultimately leading to increased sales. It stresses the importance of visually appealing and informative images to capture buyer attention and drive purchasing decisions.

12/31/2025 Logistics Encyclopedia
Read More
Ecommerce Brands Boost Sales Via Tiktok Integration

Ecommerce Brands Boost Sales Via Tiktok Integration

This article delves into the integration strategies of independent websites and TikTok marketing, analyzing their advantages and challenges in the cross-border e-commerce field. It emphasizes the importance of brand exposure, content innovation, and multi-channel layout, providing sellers with data-driven, refined operational advice to help them stand out in the fierce market competition. The study offers insights on leveraging TikTok's reach to drive traffic and sales to independent e-commerce platforms, highlighting best practices and potential pitfalls to avoid for successful implementation.

12/31/2025 Logistics Industry Insights
Read More
OZON Sellers Gain Edge with Strategic Product Selection in Russia

OZON Sellers Gain Edge with Strategic Product Selection in Russia

This article provides a comprehensive product selection guide for new OZON sellers. It delves into the characteristics of the Russian market, user profiles, best-selling categories, and core product selection strategies. Through multi-dimensional analysis and practical case studies, it helps sellers avoid common pitfalls and master methods to extend the life cycle of popular products, ultimately achieving success on the OZON platform. It offers insights into understanding the Russian consumer and navigating the complexities of cross-border e-commerce within the OZON ecosystem.

12/31/2025 Logistics Encyclopedia
Read More
Shortform Video Drives Crossborder Ecommerce Growth

Shortform Video Drives Crossborder Ecommerce Growth

Short videos have emerged as a new growth driver for cross-border e-commerce. This analysis explores the rise of short videos and their disruptive impact on business models, highlighting the marketing value of TikTok. It provides cross-border sellers with strategies to capitalize on the short video trend, including content creation and localized operations. The aim is to help sellers stand out in the fiercely competitive market by leveraging the power of short-form video content and effectively engaging with target audiences on platforms like TikTok.

12/31/2025 Logistics Industry Insights
Read More
Matsons Logistics Speed Boosts Ecommerce Efficiency

Matsons Logistics Speed Boosts Ecommerce Efficiency

This paper analyzes the advantages of Matson Express from a data analyst's perspective, revealing the logic behind its speed and stability. By examining its routes, vessels, terminals, land transportation connections, and visualization technology, the study quantifies its transit time advantages. It also explores the differences between regular and extra sailings, providing sellers with strategies for choosing Matson Express products. Finally, the paper emphasizes Matson Express's role in risk control and supply chain security, highlighting its importance in ensuring reliable and efficient cross-border logistics.

12/31/2025 Logistics
Read More
Jumia Nigeria Sees Surge in Small Appliance Sales

Jumia Nigeria Sees Surge in Small Appliance Sales

This article delves into the popular trends of small appliances on Jumia's Nigerian market, highlighting the market potential of products like blenders, air fryers, toasters, kettles, and electric irons. It also explores the opportunities and challenges faced by Chinese brands in the African home appliance market and proposes strategies for breaking through. This provides valuable insights for cross-border e-commerce sellers looking to enter or expand within the Nigerian market, especially focusing on high-demand small appliance categories and competitive advantages for Chinese brands.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Guide Restoring Suspended Brand Registry

Amazon Sellers Guide Restoring Suspended Brand Registry

This article addresses the issue of brand registry revocation after an Amazon store suspension. It provides four practical solutions: self-service revocation in the backend, appeal revocation through customer service, assistance from an account manager, and delegation to a third-party service provider. The article details the operational steps, applicable situations, and precautions for each solution, aiming to help sellers minimize losses and reactivate their brand in a new store. The goal is to provide actionable strategies for recovering brand assets after an account suspension.

12/31/2025 Logistics Encyclopedia
Read More
Shopify Plugins Simplify Multilingual Ecommerce Expansion

Shopify Plugins Simplify Multilingual Ecommerce Expansion

This article provides an in-depth analysis of Shopify multilingual translation plugins, assisting merchants in selecting the most suitable application for their needs to globalize their stores, enhance user experience, and improve conversion rates. It details the features, functionalities, and SEO optimization strategies of popular plugins like Weglot, G | Translate, and LangShop. Furthermore, it offers key considerations for choosing translation software, empowering merchants to easily expand into overseas markets. The goal is to help businesses navigate the complexities of multilingual e-commerce and achieve international success.

12/29/2025 Logistics Encyclopedia
Read More