product selection pitfalls News

Amazon Advertising Expands Global Multimarket Strategies

This article delves into the nuances of Amazon multi-site advertising, specifically comparing the US and European marketplaces in terms of traffic volume, distribution, and ad product usage. It emphasizes the importance of adapting strategies to local conditions and offers practical advice on keyword strategy, ad creative localization, and budget allocation. The aim is to help sellers avoid blindly replicating strategies, thereby improving the effectiveness of multi-site advertising campaigns. This approach allows for a more targeted and successful ad deployment across different Amazon regions.

01/05/2026 Logistics Industry Insights

Ebay Expands Global Sales Opportunities for Sellers

This article provides a detailed interpretation of the admission requirements and operational strategies for selling cross-border on eBay, helping sellers unlock the global market. It covers key aspects such as account requirements, credit rating, transaction experience, product category restrictions, logistics service capabilities, and payment method settings. The article emphasizes the importance of compliant operation and refined management, providing valuable references for sellers looking to expand their business internationally through the eBay platform. It offers practical guidance for navigating the complexities of cross-border e-commerce.

01/05/2026 Logistics Encyclopedia

Ecommerce Firm Awards Luxury Cars to Top Performers

A Shenzhen-based cross-border e-commerce company rewarded its high-performing Amazon operations team with luxury cars and promised substantial year-end bonuses, sparking industry discussion. The company specializes in Amazon's premium product strategy, boasting a highly efficient team with impressive results. However, the industry generally faces a challenge of increased revenue without corresponding profit growth. Over 60% of operations staff may not receive year-end bonuses. The cross-border e-commerce sector presents both opportunities and challenges, with performance remaining the key determinant of success.

01/05/2026 Logistics Industry Insights

Crossborder Ecommerce Faces New Customs Valuation Challenges

The World Customs Organization released Advisory Opinion 4.19, clarifying how to handle royalties that include both patent rights for imported raw materials and trademark rights for the final product in customs valuation. This opinion aims to enhance valuation certainty, reduce trade friction, and assist businesses in tax planning. It offers valuable guidance for cross-border e-commerce and import-export enterprises, particularly regarding the treatment of royalties in determining customs value. The advisory opinion provides a framework for consistently applying valuation principles to complex licensing agreements.

01/05/2026 Customs Knowledge

Tiktok Expands US Ecommerce with Shopify Integration

This article details the application process for the TikTok Shopping Cart in the US, focusing on the differences between TikTok Shop and TikTok Shopping. Using Shopify as an example, it provides a comprehensive application guide and operational steps. The aim is to help merchants capitalize on TikTok's traffic dividend and achieve monetization. It walks through the necessary steps to connect your Shopify store to TikTok, enabling product showcasing and direct sales within the TikTok platform. This guide helps businesses leverage TikTok's popularity for e-commerce success.