Amazon Japan has announced new regulations requiring Brand Name to be filled for 6 product categories during listing. Simultaneously, a Double Points Week promotion is coming soon. Sellers need to ensure at least 80% of their products are available for sale and offer a minimum of 1% points by March 31st to capitalize on the increased traffic. This presents a significant opportunity to boost sales and visibility on the platform.
Amazon, in collaboration with Youmai Yun, is offering a significant benefit: up to $600 in advertising vouchers for eligible sellers. This initiative aims to reduce promotion costs and improve advertising performance. The program covers various ad types and marketplaces. However, sellers should pay attention to the participation requirements, usage rules, and time limitations. This is a valuable opportunity for sellers to leverage vouchers to drive product sales and business growth.
This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.
This article provides an in-depth analysis of affiliate marketing, covering its concepts, key elements, platform types, payment models, and a beginner's guide. It details the relationships between advertisers, affiliates, and affiliate platforms, as well as the pros and cons of various payment methods. This comprehensive introductory tutorial helps newcomers quickly grasp this effective marketing model. It serves as a practical guide for understanding the fundamentals and starting with affiliate marketing, enabling readers to leverage its potential for online promotion and achieving desired marketing results.
The World Customs Organization (WCO) has updated its 'Customs Laboratory Guide,' emphasizing the role of Regional Customs Laboratories (RCLs). A new Appendix V provides contact information and establishment procedures for RCLs, aiming to enhance member laboratory capabilities and promote regional cooperation in addressing global trade challenges. The updated guide, now available, offers guidance on standardized operations, capacity building, resource optimization, risk management, and cooperation promotion. It seeks to improve the efficiency and effectiveness of customs laboratories worldwide through strengthened regional networks and adherence to WCO best practices.
This article reveals how to precisely identify states with concentrated product sales by analyzing Amazon backend data. It explores leveraging this information to optimize inventory management, advertising campaigns, overseas warehouse deployment, and off-Amazon promotion strategies. The ultimate goal is to improve store turnover efficiency and increase sales volume. By understanding where your products are selling best, you can tailor your efforts for maximum impact and reduce unnecessary costs associated with inefficient resource allocation.
After the Amazon Black Friday promotion, sellers face challenges like sales decline and product listing removal. This article emphasizes the importance of reviewing the event. It recommends sellers handle after-sales service, conduct inventory checks, analyze competitor data, and comprehensively review operational processes. By optimizing operational strategies, sellers can achieve performance growth in adversity and lay a solid foundation for future development. This includes identifying areas for improvement and implementing changes to enhance future campaigns.
This article delves into the organic traffic entry points on Amazon Listing detail pages, including main image videos, brand association (Newer Model), A+ pages, and brand stories (Post section). It provides practical techniques and strategic suggestions to help sellers fully utilize these free resources, optimize Listing content, and enhance user experience. The ultimate goal is to achieve breakeven for new product promotion by maximizing organic visibility and conversion rates through effective Listing optimization.
With the Amazon year-end promotion approaching, how can sellers seize the opportunity to double sales? This article focuses on Amazon's two major traffic engines: the "Brand Recommendation" feature on product detail pages and the Climate Pledge Friendly program, helping sellers attract targeted traffic and increase conversions. Simultaneously, leverage Halloween promotions, using email marketing to precisely reach potential customers and explode sales. Master these strategies to win the year-end peak season!
This article delves into how jewelry independent website Jeulia achieved millions of traffic in the highly competitive overseas market through precise market positioning, unique product design, effective social media marketing, and refined website operation. Jeulia's case provides valuable lessons for domestic jewelry brands going global, especially in independent website operation, social media promotion, and user conversion. It highlights the importance of a targeted approach and strategic execution for success in international markets.
