Coupangs CGF Lite Revamps Product Broadcasting Strategy
Following Coupang's policy adjustments, CGF LITE emerges as a new option for product listing strategies. While the platform favors curated selections, LITE offers relaxed category restrictions and faster review processes, benefiting sellers who want to test product viability. This allows for quicker market entry and assessment of product performance before committing to a more focused approach, providing a valuable alternative for sellers seeking broader exposure and rapid iteration in the Coupang marketplace.









