Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Ends Top Reviewer Badge Impacting Sellers

Amazon Ends Top Reviewer Badge Impacting Sellers

Amazon's removal of the "TOP Review" badge has sparked heated discussions among sellers. While the impact on review weighting remains unclear, the security and stability of reviews are still highly valued. This move may aim to purify the review environment. Sellers should focus more on product quality and user experience, while adapting to platform policy changes. Maintaining genuine customer relationships and proactively addressing feedback will be crucial for long-term success on Amazon.

12/29/2025 Logistics Industry Insights
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Googles GA4 Integration Enhances Datadriven Business Growth

Googles GA4 Integration Enhances Datadriven Business Growth

GA4 product linking enables data interoperability, optimizing marketing strategies. Learn how to install GA4 code using GTM, implement event tracking, configure conversions, and generate reports to drive business growth. This tutorial covers essential aspects of GA4 implementation and data analysis, focusing on practical steps to leverage its features for improved marketing performance and achieving sustainable growth. Gain insights into user behavior, campaign effectiveness, and overall business performance with GA4's powerful analytics capabilities.

12/29/2025 Logistics Encyclopedia
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Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang store advertising restrictions have become a major concern for sellers. The main reasons include outstanding advertising fees and non-compliance with advertising standards. Sellers should promptly settle fees, optimize product listings, prioritize advertising for established listings, and pay close attention to platform policies. Diversifying traffic sources through multiple channels is also crucial to overcome these challenges. Addressing these issues proactively can help sellers maintain effective advertising campaigns and sales performance on the Coupang platform.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Weigh Shortterm Risks Against Longterm Growth

Amazon Sellers Weigh Shortterm Risks Against Longterm Growth

Amazon Listing optimization is crucial for enhancing product competitiveness. This paper explores the potential for sales decline following Listing modifications, emphasizing the necessity of optimization. It proposes principles such as defining clear objectives, proceeding cautiously, and continuously tracking data. The aim is to assist sellers in making informed decisions balancing short-term risks and long-term benefits. Careful planning and monitoring are essential to ensure that Listing changes positively impact sales and visibility on Amazon.

12/29/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Crossborder Keyword Tools

Ebay Sellers Gain Edge with Crossborder Keyword Tools

This article delves into the importance of eBay keywords and introduces popular keyword tools used by cross-border e-commerce sellers, such as Answer the Public, SEMrush, and Google Keywords Planner. It also shares strategies for selecting effective eBay keywords, aiming to help sellers increase product visibility, attract more potential buyers, and ultimately achieve sales growth. The focus is on optimizing keyword research and implementation for improved performance on the eBay platform.

12/29/2025 Logistics Encyclopedia
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Microsoft Bing Adds Chatgpt to Boost Crossborder Ecommerce

Microsoft Bing Adds Chatgpt to Boost Crossborder Ecommerce

Microsoft Bing's integration of ChatGPT marks a new era of AI-powered cross-border e-commerce. ChatGPT's application in this field can significantly improve efficiency and reduce costs. Microsoft's support will accelerate the popularization of AI. However, businesses need to address the challenges that come with it to seize opportunities and achieve sustainable development. The integration promises enhanced customer service, personalized product recommendations, and streamlined logistics, ultimately transforming the global e-commerce landscape.

12/29/2025 Logistics Industry Insights
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Cross-Border E-Commerce Faces Rising Customs Scrutiny

Cross-Border E-Commerce Faces Rising Customs Scrutiny

This article discusses the issue of customs detention worldwide, analyzing common reasons for detentions and providing effective preventive measures and response strategies. Cross-border e-commerce merchants should pay attention to declaration values, product names, and packaging methods, while also understanding the customs policies of different countries to minimize detention risks. In the event of a detention, timely communication with customers, assisting with customs clearance, and properly handling return matters can effectively protect merchants' interests and strengthen customer trust.

07/29/2025 Customs Knowledge
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Chemical Exporters Face Challenges with Dangerous Goods List

Chemical Exporters Face Challenges with Dangerous Goods List

This article, by dangerous goods freight forwarder Ahao, explains the commodity inspection requirements for general cargo listed in the Catalogue of Hazardous Chemicals. Even with a certificate of non-dangerous goods, export inspection is still required if the product name/CAS number is in the catalogue. The article details the correct inspection and customs declaration procedures and reminds readers to pay attention to 'special general cargo' in the catalogue to avoid inspection, detention, fines, and losses.

02/02/2024 Logistics Encyclopedia
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West Bank Imposes New Tariffs on Knitted Apparel Exports

West Bank Imposes New Tariffs on Knitted Apparel Exports

The West Bank has adjusted export tariffs on textiles, imposing duties on knitted or crocheted apparel, impacting businesses' export costs. To address these challenges, companies should optimize product structures, explore diversified markets, strengthen cost control, and seek policy support. These measures are crucial for achieving transformation, upgrading, and high-quality development in the face of the changing trade landscape. Businesses must adapt to maintain competitiveness and ensure sustainable growth despite the increased export costs associated with the new tariffs.

09/26/2025 Customs Knowledge
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