Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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Global Air Freight Delays Challenge Crossborder Trade

Global Air Freight Delays Challenge Crossborder Trade

International air freight delays are a common risk in cross-border trade. This paper analyzes the causes of delays, provides response measures after delays occur, and proposes strategies to prevent delays. The aim is to help companies reduce losses, ensure transportation efficiency, and protect their rights. The core lies in the whole-process management of pre-event prevention, mid-event response, and post-event recourse. By implementing these strategies, businesses can mitigate the negative impacts of air freight delays and maintain a smooth supply chain.

01/15/2026 Logistics Encyclopedia
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Exporters Guide to Managing FOB Trade Costs and Risks

Exporters Guide to Managing FOB Trade Costs and Risks

This article provides an in-depth analysis of key aspects of FOB trade, including cost allocation, risks associated with nominated freight forwarders, and prevention of delivery without original bills of lading. The aim is to help exporters gain a comprehensive understanding of FOB terms, effectively control costs and risks, and ultimately improve trade profits. It explores practical strategies for mitigating potential issues and ensuring smooth transactions under FOB Incoterms.

08/23/2025 Logistics Encyclopedia
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Guide to Costeffective Secure Vehicle Shipping

Guide to Costeffective Secure Vehicle Shipping

This article provides a detailed guide on vehicle transportation, covering key considerations and tips for selecting a suitable logistics company. It explains cost components, transportation procedures, and risk prevention strategies. The aim is to help readers avoid common pitfalls in vehicle shipping, choose the right logistics provider, and ensure the safe delivery of their vehicles. It offers practical advice to navigate the complexities of vehicle transportation and make informed decisions.

12/30/2025 Logistics Encyclopedia
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Global Trade Risks Avoiding Delivery Without Bill of Lading

Global Trade Risks Avoiding Delivery Without Bill of Lading

This paper delves into the risks associated with the delivery of goods without a bill of lading in international trade and provides comprehensive prevention and response strategies. It emphasizes that foreign trade companies should adhere to the principle of payment collection, carefully select freight forwarders, and promptly obtain original bills of lading. In the event of delivery without a bill of lading, proactive legal measures should be taken to minimize losses and protect their rights.

09/26/2025 Logistics Encyclopedia
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Global Trade Guide Standard Shipping Containers Explained

Global Trade Guide Standard Shipping Containers Explained

This article provides a comprehensive analysis of the restrictions and selection techniques for standard containers in cross-border logistics. It covers definitions, specifications, advantages, limitations, selection methods, risk prevention, and future trends. The guide aims to help you avoid pitfalls and save money while navigating cross-border logistics. It offers practical advice on choosing the right container type and understanding the associated customs clearance procedures, ultimately empowering you to optimize your international shipping strategies.

11/03/2025 Logistics Encyclopedia
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Ebay Sellers Guide to Managing Refunds and Disputes

Ebay Sellers Guide to Managing Refunds and Disputes

This article delves into the reasons behind reduced eBay refund amounts, such as item depreciation and exchange rate fluctuations. It offers three refund processing strategies: responding to return requests, proactively canceling orders, and issuing refunds directly through PayPal. The article also emphasizes dispute prevention and resolution, helping sellers build a harmonious trading environment and protect their rights. It provides practical advice on navigating the complexities of eBay refunds in cross-border e-commerce.

12/31/2025 International Settlement
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Douyin Sellers Adopt Data Tactics to Avoid Stock Penalties

Douyin Sellers Adopt Data Tactics to Avoid Stock Penalties

This article, from a data analyst's perspective, delves into the underlying logic of Douyin Shop's dropshipping judgment, emphasizing the importance of using Douyin electronic waybills. It provides data-driven prevention measures and response strategies to help merchants avoid unnecessary losses and achieve compliant operation. The analysis focuses on understanding the platform's algorithms and data points used to identify dropshipping practices, offering actionable insights for merchants to mitigate risks and maintain a healthy shop status.

01/06/2026 Logistics Encyclopedia
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Ports Face Rising Liability Over Unclaimed Cargo

Ports Face Rising Liability Over Unclaimed Cargo

Unclaimed cargo at the destination port is a common problem in international trade, involving the responsibilities of carriers, shippers, and consignees. This article provides an in-depth legal analysis of the challenges of unclaimed cargo, focusing on identifying responsible parties, claiming associated costs, and implementing risk prevention measures. The aim is to offer clear guidance and effective strategies for all parties involved in international shipping to mitigate potential losses and resolve disputes arising from unclaimed goods.

09/26/2025 Logistics
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Amazon Sellers Face Rising IP Infringement Risks Key Avoidance Tips

Amazon Sellers Face Rising IP Infringement Risks Key Avoidance Tips

This article, from the perspective of a data analyst, deeply analyzes common types of Amazon infringement (patent, copyright, image, trademark) and provides a systematic set of prevention and response strategies. It emphasizes data-driven risk identification, control, and early warning to help sellers avoid infringement pitfalls, ensure store security, and achieve sustainable development. By leveraging data analytics, sellers can proactively mitigate risks, protect their intellectual property, and maintain a compliant and thriving business on the Amazon platform.

12/31/2025 Customs Knowledge
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